GLENDALE, CA – August 4, 2014 – The Three Stooges® will be the stars in another new instant game from the CT Lottery beginning August 25, 2014. This is the third instant scratcher game with tickets featuring Larry, Moe and Curly. The CT Lottery is also using The Three Stooges in the radio and TV ad campaigns to support the game.
Ani Khachoian, C3’s Vice President of Licensing, said ‘The fact that the CT Lottery is using The Three Stooges for the third time shows how well the brand performs as a themed lottery scratcher game. We expect this to be another very successful game for the CT Lottery.’
Continuing she said ‘The Three Stooges are one of the most used entertainment brands by lotteries and consistently produce higher than average sell through and have even achieved complete sell outs.’
The Three Stooges® have been used for instant lottery games by many other states including Iowa, Maryland, Illinois, Massachusetts, Nebraska Georgia, Texas, Kansas, Virginia, Oregon, Ohio, New Hampshire, Michigan, Rhode Island and New Jersey.
Patricia Schmidt, Senior Director of Marketing and Licensed Properties for GTECH Corporation said: ‘The Three Stooges are a timeless property; are a great asset to our Licensed Property portfolio, and we expect the brand’s success to continue.
The Three Stooges lottery games are procured under license granted to GTECH Corporation, a global leader in providing lottery and gaming solutions and services.
About C3 Entertainment, Inc.:
C3 Entertainment, Inc. is a premier Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com and www.threestooges.com.