C3 Entertainment, Inc. Licenses Celebrity Chef Jason Santos to Vita Food Products, Inc. for Line of Sauces

Licensing Made In Magazine (Brands Media) 9/27/16 – by Cristina Angelucci – C3 Entertainment, Inc. announced a license to Vita Food Products, Inc. for a line of Chef Jason Santos sauces, dressings, and condiments to be available next year at major food retailers and online throughout the United States and Canada.

Straight from Chef Jason’s menu, each product will be an authentic recipe created by Santos; some of the very same sauces and ingredients served in signature dishes at his restaurants.

“I chose Vita Food Products because I wanted to work with a company that is forward thinking and where the standard of quality comes first,” says Chef Santos. “I am thrilled to be sharing my sauces with consumers. The plan is to kick off the line with some of my favorite BBQ sauces including a BBQ syrup and a white BBQ sauce suitable to use with a variety of fish and meats. The first introduction of dressings on the shelf will be my Black Garlic and Red Onion Vinaigrettes.”

The fun, charismatic and dynamic Chef Santos was a finalist on Fox’s hit competitive cooking show Hell’s Kitchen and regularly appears on CBS’s The Talk. He thrills patron’s palates in his three Boston restaurants, Abby Lane Boston, Back Bay Harry’s, Buttermilk & Bourbon (coming soon), with his distinctive cooking style referred to as “Julia Child meets Willy Wonka.”

“With his unique talent for creating delicious sauces, Chef Santos and Vita Foods are the perfect pairing. His fans will love having Santos’ sauces available at retail,” said Ani Khachoian, Executive Vice President of Licensing, Merchandising, and Distribution for C3. “The high quality of Vita Foods products will please Santos’ existing followers while positioning him for wider exposure to new audiences.”

Vita Food’s Vice President, Bill Zaikos states, “Vita is excited to partner with Chef Jason. We look forward to working with him to bring his most popular restaurant sauces and dressings to the retail market.”