C3 Entertainment Licenses Ritchie Valens Brand To Rocket Fizz For Bottled Soft Drink

February 3, 2017 | C3 Entertainment, Ritchie Valens

FOR IMMEDIATE RELEASE: GLENDALE, CA – February 2, 2017 – C3 Entertainment, Inc. is excited to announce a license with Rocket Fizz Soda Pop and Candy Shops to produce a Ritchie Valens soft drink called Soy CapitanTM Cola for sale in all Rocket Fizz stores and other select outlets. http://rocketfizz.com/ritchie-valens-soy-capitan-cola/

In stores now, you can enjoy a bottle of Ritchie Valens’ Soy CapitanTM Cola around the country in 28 states and over 120 locations. The bottle features classic imagery of Ritchie Valens with one of his electric guitars.

According to the Valens family, cola was Ritchie’s favorite soft drink flavor. He could often be found sipping a cola with friends at the popular Southern California diner, Bob’s Big Boy.

Ritchie Valens rose to fame in the late 1950s as the first Latino rock star and a pioneer of rock ’n’ roll with hits such as “Come On, Let’s Go” and “Donna.” The lyrics from his iconic version of  “La Bamba,” which fused elements of a traditional Mexican folk tune with rock ’n’ roll, inspired the name of the soft drink – “Yo no soy marinero, soy capitan…”RitchieValensSoyCapitanColaad1Original

“Ritchie Valens is a legendary artist who still resonates today,” said Ani Khachoian, Executive Vice President of Licensing, Merchandising and Distribution for C3. Rocket Fizz and its nostalgia-packed stores are the perfect place for old and new fans to celebrate the legacy of Ritchie Valens.”

“We are thrilled and honored to be bottling this collectible cola. As a true rock ’n’ roll icon, Valens is a natural fit for our stores,” said Robert Powells, President and Co-Founder of the Rocket Fizz Soda Pop and Candy Shops.

More about Ritchie Valens: Valens began recording for Del-Fi Records in 1958. In a career spanning only eight months, he recorded three albums of over 30 songs and released nine singles including five chart-toppers with “Donna” peaking at #2 on the Billboard pop chart in 1958.

Ritchie Valens along with legendary musicians Buddy Holly and The Big Bopper died in a tragic plane crash on February 3, 1959, during their Winter Dance Party tour; a day referred to as the day the music died.

Since his untimely death at the age of 17, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valens’ guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

Valens who was inducted into the Rock ’n’ Roll Hall of Fame in 2001, is remembered with a star on the Hollywood Walk of Fame, a major motion picture, La Bamba, a U.S. Postage Stamp, and now a namesake soft drink.

About C3 Entertainment, Inc.:

C3 Entertainment, Inc. is a diversified Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide
distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com.

About Rocket Fizz:
Rocket Fizz is the largest soda pop and candy shop franchise company in America with over 100 stores in 28 states. Each store is packed with over 500 different glass bottled fun soda pops, 1000’s of crazy and retro candies, and toys, gag gifts, and other unique and awesome nostalgic products for everyone. For more information and a list of
Rocket Fizz store locations, visit www.rocketfizz.com.


Ritchie ValensTM and Soy CapitanTM are trademarks of Hi-Tone Five Corp. Officially licensed by C3 Entertainment, Inc.

Ritchie Valens Soy Capitan Cola is bottled and distributed by the Rocket Fizz Soda Pop and Candy Shops, LLC

©2017 C3 Entertainment, Inc.


Contact: Andrea DeLesDernier

(818) 956-1337 Ext 217


1415 Gardena Avenue, Glendale, California 91204 · Telephone 818.956.1337 · Facsimile 818.241.0122