In The News


C3 Entertainment Inc. Bridges Classic Entertainment Such as The Three Stooges with Contemporary Brands

C3 Entertainment, Chef Jason Santos, In The News, Michael Grandinetti, Motor Marc, Rainbow Valley Fire Department, Ritchie Valens, The Big Bopper, The Three Stooges, Winter Dance Party

Retail Merchandiser, March 10, 20017  by: Tim O’Connor

Three Stooges fans really are wise guys. When the calendar rolls over to any of The Boys’ birthdays, fans call the offices of C3 Entertainment, the brand owner of The Three Stooges, to wish them a happy birthday.C3 2 Info

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillow Fighters by Throwboy.

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillowfighters by Throwboy.

Sometimes they even call to ask if The Boys are still alive. The staff just laughs and enjoys the calls as if they were one of the Stooges’ famous bits. “It’s actually a good sign, especially if it’s a younger person calling because it reinforces their contemporary relevance,” Marketing and Social Media Manager Andrea DeLesDernier says.

The Three Stooges silly slapstick comedy remains just as popular today among longtime fans and all generations. Even after 20 years with the company, Ani Khachoian, executive vice president of licensing, merchandising and distribution, still finds herself surprised by some of the requests she receives. She’s been asked to sign off on everything from clearances for a Three Stooges-themed birthday cake to rap lyrics. “I’ve seen throughout the years younger generations and more women become fans,” Khachoian says.

Maintaining Legacy

C3 Entertainment is the company charged with introducing The Three Stooges’ laughs and nyuks to each new generation. The Three Stooges founded the company as Comedy III Productions Inc. in 1959 to handle their licensing and productions.

Six decades later, C3 continues to evolve. The licensing of Stooges’ materials still makes up the bulk of its business, but in the last five years, the company has added other brands as well as content distribution. “You won’t find a lot of licensing agencies that also do content distribution and productions,” Khachoian says.


Painting of The Three Stooges by Motor Marc Art

C3’s library of more than a thousand hours of content consists of many Three Stooges titles, which include 156 cartoon episodes, to feature films in many genres, including faith-based, romantic comedies and cult horror movies, military and historical documentaries and educational programs for children. Khachoian says content distribution was a natural evolution for the company with the rise of streaming services such as Hulu and Amazon. But its distribution is not limited to digital; C3 distributes content globally for cable and network broadcasts and home entertainment products. C3 also produces TV specials and feature films for theatrical distribution on a worldwide basis.

Content distribution is only a part of the expansion going on at C3. The Three Stooges have long been intertwined with the company’s lineage, but C3 also represents other brands and personalities that span generations. Some of these brands include pioneering rock ‘n’ rollers Ritchie Valens and J.P. Richardson, famously known as “The Big Bopper.”

C3 is also developing a licensing program for John Mueller’s Winter Dance Party, a traveling tribute show commemorating the 1959 tour of musical legends Buddy Holly, Ritchie Valens and The Big Bopper that ended tragically when the three musicians and their pilot were killed in a plane crash, widely referred to as “The Day The Music Died.”


“The Three Little Stooges,” a new family movie coming soon.

The acts may be considered oldies rock, but Khachoian says Valens, The Big Bopper, and Holly are still appreciated by listeners, and their timeless music continues to inspire today’s biggest artists. “[Valens] was the first Latino rock star, so there’s nothing old about that,” she says. Valens especially resonates with a younger cross-cultural audience.

cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

Cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

The company represents modern talent and brands as well. Celebrity Chef Jason Santos, who operates three restaurants in Boston; Magician Michael Grandinetti, a staple on CW’s Masters of Illusion; and world-renowned artist, Marc Lacourciere, better known as Motor Marc, are among C3’s more contemporary personalities. Recent additions to the company’s brand roster include National Day Calendar and the Rainbow Valley Fire Department education series for children.

Brands come to C3 both through existing relationships and C3’s recognition as a top global licensor. “We pick and choose who we want to represent and our brands all have broad and enduring appeal,” Khachoian says.

Serving Clients

The diversity of its brands sets C3 apart from most other licensing companies. Where others might focus on brands in a specific entertainment field, C3 represents brands across a wide spectrum. “It’s fun and challenging because it’s a little bit of everything,” Khachoian says.

The range of its brands enables the company to touch multiple industries, but it also leaves few opportunities for overlap and cross-promotion. Each brand must be handled on its own merits and C3 challenges itself to be creative in finding licensees and other opportunities.

“There isn’t a rock I’ve left unturned,” Khachoian says. “I go everywhere. I reach out to everybody. Licensing is one of those things where the sky is the limit. Whatever you can think of, you can license.” As an example, Motor Marc’s artwork will appear on collectible rifles. Ritchie Valens’ name and likeness appear on Soy Capitan Cola released in the first quarter of 2017. Then there is The Three Stooges evergreen brand. “How many classic comedy brands can you think of that have

Rainbow Valley Fire Department, a 3D animated series for kids.

Rainbow Valley Fire Department, a 3D animated series for kids.

products at market in virtually every category?” Khachoian says.

As popular as The Three Stooges brand is, C3 knows it must produce new Three Stooges content to keep the classic comedy trio relevant to modern audiences.

The company is working on the next new Three Stooges feature film that will reunite Chris Diamantopoulos, Sean Hayes and Will Sasso, who played Moe, Larry and Curly in 2012’s The Three Stooges Movie and is currently scheduled to begin production in 2018.

For younger fans, C3 is working on The Three Little Stooges, a movie featuring 12-year old versions of Larry, Moe and Curly. The film is slated to begin production this year. “Having new productions is vital to help drive demand for our licensing programs,” Khachoian says.

Continuing she says, “We have worked very hard to achieve this marketplace success with The Three Stooges brand and expand the multigenerational fan base for the brand and we are very proud of our accomplishments.”


Chef Jason Santo’s New Restaurant Buttermilk & Bourbon featured in Boston Magazine

C3 Entertainment, Chef Jason Santos, In The News

Celebrity Chef Jason Santos opens his third Boston area restaurant, Buttermilk & Bourbon starring Creole fusion dishes and his lush, neon Voodoo Lounge.

The latest from Jason Santos has upgraded Bourbon Street cocktails, Southern-inspired creative plates, and several sexy spaces to linger.

by: Jacqueline Cain for Boston Magazine 2/17/17 – Photos by Mike Diskin

UPDATE, February 27, 1:30 p.m.: Just in time for Mardi Gras, Buttermilk & Bourbon opens to the public tonight, Eater Boston reports.


When Jason Santos saw the labyrinthine, subterranean space that was formerly BarLola, he knew it was the future home of the New Orleans-inspired restaurant he’s long wanted to open. With multiple rooms, exposed brick, wrought iron and gold details, and, come spring, an enormous outdoor patio, Buttermilk & Bourbon is on track to open in Back Bay this month.

“I have a bucket list of restaurants. At some point in my life, I would love to open a pizza place. This place, the actual space, screamed Southern to me,” says Santos, the blue-haired chef, and owner of Abby Lane and Back Bay Harry’s. “I love the food, I love Southern hospitality, I love the feel of it, and that’s really what I’m trying to go after.”

Santos (whose mane you may recognize from Hell’s Kitchen and Bar Rescue) has never done a Southern-inspired venture, but New Orleans is his favorite city to visit, he says. Before opening his neighborhood spots, the Boston native cooked with Andy Husbands at Tremont 647, was executive chef at the now-closed Gargoyles in Davis Square and operated the New American Blue Inc. on the waterfront. He’s not pigeonholing Buttermilk & Bourbon as simply Southern—Cajun Guacamole, for example, is on the new menu.

“It’s as fusion as it gets,” Santos says. “I strive to be the best I can be, but at the end of the day, I believe it’s really about having a good time. I wanted this to be whimsical.”

Santos is working with Michael and Erica Diskin of Assembly Design Studio, and the space features a lot of whitewashed brick, graffiti, hanging mirrors, and “wrought iron” bars on the windows, which were actually 3D-printed. Bright neon lights, including a sign for the “Voodoo Lounge,” shine on black tables and distressed wood furniture and live vines and ferns soften the space, too.



The restaurant has a dining room with a decorative fireplace and red banquettes. Another room has curved ceiling and repurposed church pews for seating at long, hardwood tables. A bar area seats about 30 at window-fronting high tops, a 15-seat bar, and a perimeter drink rail, and the “voodoo lounge” area, which will be used on busy nights for reservations, as well as private parties, has a backlit, 3D mural hand-painted by Mark Grundig. That’s where the tarot card reader will be stationed during the grand opening, Santos says.

The main bar area will have a frozen drink machine churning out the house version of a Hand Grenade, a trademarked potion available only on Bourbon Street. At Buttermilk & Bourbon, it will be upgraded with fresh melon purée. A raw bar will offer Hurricanes on tap, alongside a daily selection of a few oysters-on-the-half-shell and shrimp.


The main dining experience will be small plates meant for sharing. Some of the opening menu items include deviled egg toast with crab fat butter, Benton’s country ham, and spicy pepper salad; braised short rib boudin with shaved mushroom salad; boiled peanut hummus and crackers with house-made andouille sausage; and aged gouda macaroni and cheese with pork scraps, topped with crushed Red Hot Cheetos. Alongside Southern- or Nashville-style fried chicken, the chef will offer a white barbecue sauce as well as sweet and spicy barbecue syrup, which he describes as having the viscosity of maple syrup with the flavor of a traditional barbecue sauce. He also plans to sell those by the bottle.



Buttermilk & Bourbon won’t have a full dessert program, but it will have beignets, as well as rotating flavors of house-made soft serve. Santos will use the kitchen’s small smoker to make a smoked cinnamon and bourbon flavor, and some other possibilities include chocolate buttermilk, root beer and date, and peach and smoked pecan come summertime.

“I’m trying not to take myself too seriously here, and everything is thoughtful,” Santos says.

Buttermilk & Bourbon will open for dinner on February 24, and weekend brunch will come in due time. On February 28, it will throw down for its first Mardi Gras party.

Buttermilk & Bourbon website

Address: 160 Commonwealth Ave., Boston, 617-266-1122, Facebook.

Link to article in Boston Magazine:


Buttermilk & Bourbon Fills Back Bay With Fried Chicken and Beignets Starting Today

C3 Entertainment, Chef Jason Santos, In The News

Chef Jason Santos draws inspiration from New Orleans

February 27, 2017 by: Dana Hatic for Eater Boston – Photos Courtesy of Maria DeNapoli

A Southern-style restaurant opens its doors in Back Bay this evening, unveiling plates full of fried chicken, beignets, and oysters. Buttermilk & Bourbon is the latest restaurant from chef Jason Santos, also of Abby Lane and Back Bay Harry’s, and it draws inspiration from New Orleans.

DSC_2274 DSC_2181 DSC_2305

Buttermilk & Bourbon takes over the space formerly occupied by BarLola, and Santos told Boston Magazine he thought that the 160 Commonwealth Ave. spot called for Southern cuisine. The menu features just that: In addition to a raw bar with oysters and peel and eat shrimp, there are honey-glazed biscuits, buttermilk fried chicken, crawfish and crab soup, and a whole host of other New Orleans-inspired dishes like steamed mussels, fried pickles, short rib croquettes, and barbecue shrimp.

The bar at Buttermilk & Bourbon is open from 4 p.m. to midnight Sunday through Thursday, with the kitchen open from 5 to 10 p.m., and the Friday and Saturday hours will extend one hour, with the bar open until 1 a.m. and the kitchen until 11 p.m.

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C3 Entertainment, Inc. To Distribute Kids Animated Series Rainbow Valley Fire Department®

C3 Entertainment, In The News, Rainbow Valley Fire Department

Updated April 12, 2017 – Rainbow Valley Fire Department is now available to download on!

GLENDALE, CA – February 1, 2017 – C3 Entertainment Inc. has secured rights to the children’s series, Rainbow Valley Fire Department®. C3 will be brokering distribution opportunities for the titles in the arena of broadcast, digital, mobile, online, VOD, home entertainment, civic and educational distribution, in addition to merchandising for the many characters in the series.

Rainbow Valley Fire Department® combines 3-D animation and live action with songs and interactive play. The nine-episode series entertains children and families with a troupe of talking emergency vehicles as they go on rescue adventures, helping people in need, all the while educating children about important life lessons in fire safety.

The series was created by Daniel Taylor and stars Tim Conway as Rusty the Firefighter (Carol Burnett Show, Sponge Bob Square Pants, Air Bud) and Rob Riggle as Captain Andy (The Daily Show, Modern Family, New Girl) with songs by the Grammy Award-winning recording artist, B.J. Thomas (“Raindrops Keep Falling on My Head”). The musical score was created by multiple award-winning composers John Bettis and Steve Dorff.

“We’re looking forward to securing new channels of distribution for this fantastic series,” says, Ani Khachoian, C3’s Executive Vice President of Licensing, Merchandising and Distribution. “Rainbow Valley is perfect for entertaining and educating kids at home, and the perfect tool for Fire Education Professionals, classroom teachers, and homeschoolers.”

Rainbow Valley Fire Department® 10 minute episodes include:

The Fire Station

Fire Equipment

Fire Trucks

What Causes Fire

Home Fire Prevention Tools

Home Fire Escape Plan

Fire In Your House Part 1

Fire In Your House Part 2

If Fire Gets On Your Clothes

As a bonus for teachers, there is an in-depth Facilitators Guide

About C3 Entertainment, Inc:

C3 Entertainment, Inc. is a diversified Entertainment and Media company engaged in
motion picture, television, digital and home entertainment production and worldwide
distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit 

About Rainbow Valley Fire Department®:

Daniel Taylor’s company, FreeState Entertainment, is a motion picture studio dedicated to the protections and preservation of family values and is committed to developing and producing filmed content that entertains, inspires, and challenges with redemptive and hopeful themes. Taylor drew inspiration for Rainbow Valley Fire Department® from his three young sons. Understanding their love for fire trucks and rescue vehicles. Taylor is a graduate from University of Southern California film school and has enjoyed a successful career as a Hollywood screenwriter.


1415 Gardena Avenue, Glendale, California 91204 · Telephone 818.956.1337 · Facsimile 818.241.0122

©2017 C3 Entertainment, Inc.


Facebook Live Event for #TheDayTheMusicDied Day 2/3/17 1pm CST

C3 Entertainment, In The News, Ritchie Valens, The Big Bopper

Hellooo Baby! National Day Calendar will be having a special Facebook Live Event on 2/3/17 at 1pm CST honoring #TheDayTheMusicDied Day. Join us to celebrate rock ‘n’ roll legends Ritchie Valens, The Big Bopper, and Buddy Holly. The Official Winter Dance Party Tribute band, John Mueller’s Winter Dance Party, will be represented too! There will be trivia and prizes! Come On, Let’s Go to: 

C3 is also launching a new beverage: Ritchie Valens Soy Capitan Cola now available nationwide at Rocket Fizz Soda Pop and Candy Shops.

Ritchie Valens, The Big Bopper, and John Mueller’s Winter Dance Party are C3 Brand Clients. For Licensing and Advertising inquiries contact

ritchie valens

The Big Bopper

Celebrity Chef Jason Santos Appearing on Spikes’ “Bar Rescue” 11/13 10/9c

C3 Entertainment, Chef Jason Santos, In The News

The Boston Globe by: Emily Sweeney

Jason Santos, chef-owner of Back Bay Harry’s, will be featured as a culinary consultant on “Bar Rescue,” the Spike TV reality series that gives professional makeovers to failing bars, restaurants, and nightclubs. Santos will appear alongside host Jon Taffer and will be dishing out advice about food, cooking, menus, and the best way to run a kitchen. Santos will make his debut on the show Nov. 13, and to mark the occasion, he’s hosting a viewing party at his restaurant. Those who attend will be able to watch Santosshowcasing his culinary skills on TV while munching on “Bar Rescue”-inspired appetizers. The viewing party will take place Sunday, Nov. 13 from 8 p.m. to 11 p.m. at Back Bay Harry’s at 142 Berkeley St. in Boston.

For more information, visit



A blue streak of deals for chef Jason Santos

C3 Entertainment, Chef Jason Santos, In The News
Jason Santos, here cooking for firefighters at Medford Fire Headquarters in 2013, sees his blue-tinted hair as a branding asset. Boston Globe Josh Reynolds

Jason Santos, here cooking for firefighters at Medford Fire Headquarters in 2013, sees his blue-tinted hair as a branding asset. Boston Globe Josh Reynolds

The Boston Globe – 10/4/16 by: Jon Chesto

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.

Santos says his restaurant work remains his main passion: He’s busy tending to Abby Lane in theTheater District and Back Bay Harry’s, as well as Buttermilk & Bourbon, a new place that will open later this fall in the Back Bay. The licensing stuff? He says that’s just a hobby.

“I don’t go out and rock climb on Saturdays,” Santos says. “I go out and try to work my brand.”

Santos concedes that his blue hair has turned into an important asset, by helping to make him more memorable. It all started almost by accident, more than 20 years ago when Santos, on a whim, decided to dye his hair in a hotel room before an appearance on NBC’s “Today” show.

“It just took off,” Santos says. “[But] I just turned 40. How much longer can I rock blue hair?”

With all these products coming to stores with his mug on them, Santos has already solved his own question. The answer? Many years to come.

Article link: Boston Globe A blue streak of deals for chef Jason Santos


C3 Entertainment, Inc. Licenses Celebrity Chef Jason Santos to Vita Food Products, Inc. for Line of Sauces

C3 Entertainment, Chef Jason Santos, In The News

Licensing Made In Magazine (Brands Media) 9/27/16 – by Cristina Angelucci – C3 Entertainment, Inc. announced a license to Vita Food Products, Inc. for a line of Chef Jason Santos sauces, dressings, and condiments to be available next year at major food retailers and online throughout the United States and Canada.

Straight from Chef Jason’s menu, each product will be an authentic recipe created by Santos; some of the very same sauces and ingredients served in signature dishes at his restaurants.

“I chose Vita Food Products because I wanted to work with a company that is forward thinking and where the standard of quality comes first,” says Chef Santos. “I am thrilled to be sharing my sauces with consumers. The plan is to kick off the line with some of my favorite BBQ sauces including a BBQ syrup and a white BBQ sauce suitable to use with a variety of fish and meats. The first introduction of dressings on the shelf will be my Black Garlic and Red Onion Vinaigrettes.”

The fun, charismatic and dynamic Chef Santos was a finalist on Fox’s hit competitive cooking show Hell’s Kitchen and regularly appears on CBS’s The Talk. He thrills patron’s palates in his three Boston restaurants, Abby Lane Boston, Back Bay Harry’s, Buttermilk & Bourbon (coming soon), with his distinctive cooking style referred to as “Julia Child meets Willy Wonka.”

“With his unique talent for creating delicious sauces, Chef Santos and Vita Foods are the perfect pairing. His fans will love having Santos’ sauces available at retail,” said Ani Khachoian, Executive Vice President of Licensing, Merchandising, and Distribution for C3. “The high quality of Vita Foods products will please Santos’ existing followers while positioning him for wider exposure to new audiences.”

Vita Food’s Vice President, Bill Zaikos states, “Vita is excited to partner with Chef Jason. We look forward to working with him to bring his most popular restaurant sauces and dressings to the retail market.”


Motor Marc to Unveil Original 75th Anniversary Mount Rushmore Iron Art to Mount Rushmore Society for Online Auction

In The News, Motor Marc, Uncategorized

IMG_2527_2Marc Lacourciere of Motor Marc Art will unveil a piece of original art, entitled Monumental Pride, to commemorate the 75th anniversary of the completion of Mount Rushmore on Sunday, August 7, 2016, at 2 pm at Black Hills Harley Davidson at his gallery booth located near the entrance of the store. The piece will be part of an online auction between August 7 and October 1, 2016, benefitting the activities of the Mount Rushmore Society.

This is a one-of-a-kind, unique piece of iron art that Lacourciere has created for the Mount Rushmore Society. His art regularly fetches anywhere from $30,000 to $100,000. Monumental Pride is 28.5” x 48” plus the outer frame, which will incorporate granite leftover from the redevelopment of Mount Rushmore.

The online auction will go live on August 7 at

The winning bidder will be announced at the Society’s fundraiser, An Evening with George Washington, October 1 at Mount Rushmore National Memorial. Bidder does not have to be present to win.

Lacourciere is an exceptionally gifted “self-taught” artist who turns his passion and adventures into great works of fine art. As a licensed artist for notable Fortune 500 companies such as Discovery Communications, Easyriders, Indian Motorcycle and Fender Guitar, Marc’s reputation as a highly accomplished artist is known worldwide. Motor Marc has gained international recognition for his art showcasing the wild machines from the hit television show American Chopper. He has also appeared on television programs such as Jay Leno’s Garage and in magazines nationwide. His high energy persona compliments the wide variety of subject matter he portrays, and Motor Marc is riding high on his success. Marc is represented by C3 Entertainment, Inc. His artwork has been licensed for high-end collectibles, as well as apparel and home décor. Marc’s gift to the Mount Rushmore Society is his way of giving back to a nonprofit that supports public lands. More on Marc may be found at

“Each time I visit Mount Rushmore, I’m always amazed on how a person could sculpt it,” explains Lacourciere. “For an artist to accomplish such a great, almost unimaginable feat, should be celebrated. Through my art, I hope to bring awareness to the public of this masterpiece and to honor Gutzon Borglum and the artisans who worked and sacrificed to create Mount Rushmore. Borglum made mountains stand tall and helps us remember to always have courage, strength, and pride in ourselves . . . a true inspiration for our future generations.”

The Mount Rushmore Society operates the parking facility at Mount Rushmore, Mount Rushmore Bookstores/Audio Tour and the Mount Rushmore Memories Airport Store. During 2015 alone, the Society donated more than $600,000 back to Mount Rushmore.

“We are grateful that such a talented artist like Motor Marc would create such an incredible piece of artwork to contribute to our efforts of supporting public lands,” says Society Executive Director Diana Saathoff.