Ritchie Valens

Ritchie Valens C3 Entertainment, Inc.

C3 Entertainment Licenses International, Government-Issued Stamps and Coins Honoring Ritchie Valens

Press Releases, Ritchie Valens

Los Angeles, CA – June 7, 2019 C3 Entertainment, Inc., an entertainment company specializing in licensing, production, and distribution, has licensed Ritchie Valens International government-issued, collectible stamps, and coins via the philatelic network, Inter-Governmental Philatelic Corporation (IGPC). 

“Very excited to be working with IGPC again, as I know the quality of their work and the added value their products will bring to the Ritchie Valens brand,” said Ani Khachoian, Executive Vice President of Licensing & Consumer Products at C3 Entertainment. “We’re thrilled to be able to bring him to an international audience and expand into a whole new category.”

The initial release will include 1 to 2 custom stamp designs, then expand to eight stamp designs. They will be released on the East Caribbean Island of St. Vincent and will be available for purchase in all local post offices as early as July of this year. The stamps will also be available for purchase through IGPC’s website.

“Ritchie Valens is an icon. It only makes sense to place him on official commemorative postage stamps from St. Vincent,” said Yossi Malamud, representative for IGPC. “The Caribbean countries have always had a close affinity to the U.S., and pop culture is a huge way to keep connections to the U.S. alive.”

Follow Ritchie Valens and C3 Entertainment on social media to stay up-to-date on all the latest news and announcements.

About IGPC:

The Inter-Governmental Philatelic Corporation (IGPC) was founded in 1957, shortly after the newly found African Nation of Ghana gained their independence from the Gold Coast Nations of West Africa. Recognizing the need for their own independent post office and government-issued currency, IGPC was charged with the task of assisting the Republic of Ghana in building the Post Office for this young Nation.

As word of success by IGPC spread, countless African Nations called upon IGPC to assist. Within a short period of time, IGPC was approached and sought after to become a one-stop postal and philatelic agent to emerging nations around the world. Since receiving its first client nation in 1957, IGPC has continued to grow its organization with representing Government Postal Administrations throughout the world.

Through the years, IGPC has proved to be a pioneer of innovative philatelic products, with inventions like the Sheetlet (a scenic painting divided into 25 stamps), resulting in its products being adopted by the postal authorities of Australia, Canada, China, Great Britain, Hong Kong, Switzerland, Russia, and the United States.

IGPC is recognized today as the world leader and most respected philatelic agency representing more than 60 international government postal agency globally.

Visit IGPC.com for more information or to purchase products.

About Ritchie Valens:

Rock ‘n’ Roll legend, Ritchie Valens made history as rock music’s first Latino star with popular songs such as “La Bamba” and “Donna.” Credited with being the forefather of the Chicano rock movement, Valens was one of the original pioneers of Rock ’n’ Roll. Since his untimely death at the age of 17, along with Buddy Holly, and “The Big Bopper” in a tragic plane crash 60 years ago, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valens’ guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

C3 Entertainment is the exclusive manager of the Ritchie Valens brand, including all licensing and distribution.

About C3 Entertainment:

C3 Entertainment, Inc. is a diversified entertainment company, specializing in Licensing, Production, and Distribution. A pioneer in branding, C3 was founded over 60 years ago by the most famous comedy brand ever, The Three Stooges. C3 Entertainment is engaged in licensing and brand management of world-famous classic and modern brands and personalities, as well as motion picture, television, digital and home entertainment production, and worldwide distribution.

Follow Ritchie Valens on Social:

Facebook: /theritchievalens

Instagram: /ritchievalensofficial

C3 Entertainment Licenses New Ritchie Valens Biography

Press Releases, Ritchie Valens

Los Angeles, CA – June 4, 2019 C3 Entertainment, Inc., an entertainment company specializing in licensing, production, and distribution, has licensed an all-new Ritchie Valens biography written by Canadian author, Corey Long.

“Ritchie Valens is a legendary icon that still resonates today,” said Ani Khachoian, Executive Vice President of Licensing & Consumer Products at C3 Entertainment. “Corey Long’s passion and inspiration for Ritchie’s life story, music and family will help tell Ritchie’s story to a new generation.”

A fan and student of Ritchie Valens since he was nine, Corey Long takes an in-depth look at his life and music in a different light than other accounts. The book will feature inspiring elements of Ritchie’s life, along with how his legacy has endured since his untimely passing in 1959.

“In a career that lasted eight months, Ritchie Valens left us a legacy that continues to inspire after six decades,” said Corey Long. “I am delighted to be working with C3 Entertainment to celebrate Ritchie’s extraordinary life and shine a new light on his positive social and musical impact.”  

“Corey Long’s passion and sincerity to write a great biography for Ritchie will not only serve as a testament to my brother’s legacy but will also be an inspiration for future generations of kids, especially Hispanics,” said Connie Valens.

Follow Ritchie Valens and C3 Entertainment on social media to stay up-to-date on all the latest news and announcements.

About Author Corey Long:

Corey Long is an administrator and part-time professor at Seneca College in Toronto, Canada. He edits and contributes articles to Seneca’s alumni magazine, RED, which have included profiles of musicians Melanie Fiona, Jully Black and Alan Frew (Glass Tiger) and former Atlantic Records CEO Val Azzoli. In 2012, Corey co-authored Angela James: The First Superstar of Women’s Hockey, which was selected for the American Library Association’s 2013 Amelia Bloomer Project. Corey received a master’s degree in Mass Media from the University of Oslo, Norway and an honors degree in Communication from Lewis & Clark College, Portland Oregon. Corey lives just north of Toronto with his wife, Shannon, and their daughters, Clara and June. Learn more about Corey Long by visiting his LinkedIn Profile.

About Ritchie Valens:

Rock ‘n’ Roll legend, Ritchie Valens made history as rock music’s first Latino star with popular songs such as “La Bamba” and “Donna.” Credited with being the forefather of the Chicano rock movement, Valens was one of the original pioneers of Rock ’n’ Roll. Since his untimely death at the age of 17, along with Buddy Holly, and “The Big Bopper” in a tragic plane crash 60 years ago, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valens’ guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

C3 Entertainment is the exclusive manager of the Ritchie Valens brand, including all licensing and distribution.

About C3 Entertainment:

C3 Entertainment, Inc. is a diversified entertainment company, specializing in Licensing, Production and Distribution. A pioneer in branding, C3 was founded over 60 years ago by the most famous comedy brand ever, The Three Stooges. C3 Entertainment is engaged in licensing and brand management of world-famous classic and modern brands and personalities, as well as motion picture, television, digital and home entertainment production, and worldwide distribution.

Follow Ritchie Valens on Social:

C3 Entertainment Licenses New Ritchie Valens Book

Press Releases, Ritchie Valens

Los Angeles, CA – May 22, 2019 C3 Entertainment, Inc., an entertainment company specializing in licensing, production, and distribution, has licensed a new book titled, Ritchie Valens: His Guitars and Music by author Ryan Sheeler. The book is slated to be released late June 2019 by Centerstream Publishing.

“Ritchie Valens is a legendary icon that still resonates today,” said Ani Khachoian, Executive Vice President of Licensing & Consumer Products at C3 Entertainment. “Ryan Sheeler has done an amazing job at adding a new element to Ritchie’s legacy that no other book has previously done.”

Currently teaching History of Rock n’ Roll at Iowa State University, author Ryan Sheeler takes an in-depth look at Ritchie’s music in a different light than other accounts. Included in the book, are photos and information on his famous guitars, as well as an observation into how he might have approached his playing.

“I’ve been a fan of Ritchie’s music for a long time,” said Sheeler. “As a student and teacher of guitar and rock music history, I felt that he deserved a place among the early rock guitar greats.”

This book also presents a brand-new transcription of “La Bamba,” with accompanying guitar tablature of the famous intro riff and Ritchie’s celebrated guitar solo. Access to various audio clips is also available to readers with purchase of the book.

Follow Ritchie Valens and C3 Entertainment on social media to stay up-to-date on all the latest news and announcements.

About Author Ryan Sheeler:

Ryan Sheeler is a guitarist, composer, and author from Iowa. He is a Lecturer in the Department of Music at Iowa State University where he teaches the History of American Rock ’n’ Roll. He co-authored From Bakersfield to Beale Street: A Regional History of American Rock ‘n’ Roll with David Stuart and is also the author of Playing for Eternity: Resource Guide for the Electric Guitarist in Worship. He received his M.A. in Interdisciplinary Graduate Studies (Music Composition/Musicology) from Iowa State in 2006, and his B.A. in Music from Iowa State in 1997, with additional graduate study in Music Theory/Music History at the University of Iowa School of Music. Visit RyanSheeler.com to stay updated with his latest projects and body of work.

About Ritchie Valens:

Rock ‘n’ Roll legend, Ritchie Valens made history as rock music’s first Latino star with popular songs such as “La Bamba” and “Donna.” Credited with being the forefather of the Chicano rock movement, Valens was one of the original pioneers of Rock ’n’ Roll. Since his untimely death at the age of 17, along with Buddy Holly, and “The Big Bopper” in a tragic plane crash, 60 years ago this week, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valens’ guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

C3 Entertainment is the exclusive manager of the Ritchie Valens brand, including all licensing and distribution.

About C3 Entertainment:

C3 Entertainment, Inc. is a diversified entertainment company, specializing in Licensing, Production, and Distribution. A pioneer in branding, C3 was founded over 60 years ago by the most famous comedy brand ever, The Three Stooges. C3 Entertainment is engaged in licensing and brand management of world-famous classic and modern brands and personalities, as well as motion pictures, television, digital and home entertainment production, and worldwide distribution.

Follow Ritchie Valens on Social:

Facebook: /theritchievalens

Instagram: /ritchievalensofficial

Library of Congress Selects Richie Valens’ ‘La Bamba’ For Preservation

C3 Entertainment, Press Releases, Ritchie Valens

Los Angeles, CA – April 4, 2019 – The latest slate of recordings chosen by the Library of Congress for special preservation in its National Recording Registry includes Ritchie Valens’ 1958 hit “La Bamba.”

la-1552951314-su6a18a0ya-snap-imageEach year, under terms of the National Recording Preservation Act of 2000, the Librarian of Congress oversees selection of 25 recordings for preservation that are deemed “culturally, historically or aesthetically significant” and at least 10 years old. This new batch brings the total number of recordings in the Registry to 525. The registry is based at the Library of Congress’s Packard Campus for Audio Visual Conservation, which houses more than 7 million items, considered the world’s most comprehensive collection of films, TV programs, radio broadcasts, and sound recordings.

“Ritchie Valens is a legendary artist that still resonates today,” said Ani Khachoian, Executive Vice President of Licensing & Consumer Products at C3 Entertainment. “We are honored to have this classic brand in the C3 roster and explore new opportunities to share Valens’ legacy with his loyal audience as well as a new generation of fans.”

About Ritchie Valens:
Rock ‘n’ Roll legend, Ritchie Valens made history as rock music’s first Latino star with popular songs such as “La Bamba” and “Donna.” Credited with being the forefather of the Chicano rock movement, Valens was one of the original pioneers of Rock ’n’ Roll. Since his untimely death at the age of 17, along with Buddy Holly, and “The Big Bopper” in a tragic plane crash, 60 years ago this week, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valen’s guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

C3 Entertainment is the exclusive manager of the Ritchie Valens brand, including all licensing and distribution.

Follow Ritchie Valens on social media: 
Facebook: /theritchievalens
Instagram: /ritchievalensofficial

Ritchie Valens in his 1958 T-Bird

Ritchie Valens Festival To Celebrate Memorial Highway Named in His Honor

Press Releases, Ritchie Valens

LOS ANGELES, CA – August 6, 2018 – A stretch of the 5 Freeway in the Northeast San Fernando Valley will be renamed the Ritchie Valens Memorial Highway in honor of the local rock legend.

A family-friendly festival and movie screening of La Bamba will be held at Ritchie Valens Park in Pacoima (10731 Laurel Canyon Blvd) on August 25th from 3:00 pm to 10:00 pm to celebrate the official unveiling of the Ritchie Valens Memorial Highway signs.

“Ritchie Valens exemplifies the talent and greatness that Ritchie Valens Fest 2108exists in this community — breaking barriers as one of the first Latino musicians to cross over to mainstream rock and roll,” said Los Angeles City Councilwoman Monica Rodriguez. “His music was the soundtrack for generations of Angelenos and his legacy is a source of pride for our Pacoima community.

“His music inspired and influenced a generation of Chicano artists in our community and throughout the world. It’s only fitting to name this segment of the I-5 after a Rock ‘n’ Roll Hall of Famer who grew up right here in Pacoima,” Assemblyman Raul Bocanegra, D-Pacoima, said when he announced the legislation’s passage. This event is presented by Councilwoman Monica Rodriguez and the Ritchie Valens Tribute Committee, the event will feature live entertainment, food trucks, and a screening of the movie, La Bamba at 7:30 pm.

Confirmed performers include DJ Rhythm Donor (Bobby Arias), Backyard Blues Band (featuring Mario Valens, and the Ritchie Valens tribute performers, Ernie Valens Band.

About Ritchie Valens: A legendary artist who still resonates today, Ritchie Valens rose to fame in the late 1950’s as the first Latino rock star and a pioneer of rock ’n’ roll with hits such as “La Bamba,” “Come On, Let’s Go,” and “Donna.”

Valens began recording for Del-Fi Records in 1958. In a career spanning only eight months, he recorded three albums of over 30 songs and released nine singles including five chart-toppers with “Donna” peaking at #2 on the Billboard pop chart in 1958.

Ritchie Valens along with legendary musicians Buddy Holly and The Big Bopper died in a tragic plane crash on February 3, 1959, during their Winter Dance Party tour; a day referred to as the day the music died.

Since his untimely death at the age of 17, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valens’ guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

Valens who was inducted into the Rock ’n’ Roll Hall of Fame in 2001, is remembered with a star on the Hollywood Walk of Fame, a major motion picture, La Bamba, a U.S. Postage Stamp, and namesake soft drink.

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PR Contact:
Andrea DeLesDernier
C3 Entertainment, Inc.
adelesdernier@c3entertainment.com
818-956-1337 xte. 217

Celebrating the Music and Life of Ritchie Valens

In The News, Ritchie Valens

By Alex Garcia, Sun Contributing Writer | Posted: Wednesday, May 10, 2017

His younger sister, Connie Valens, says even more important is that Valens, a Pacoima native, remains a part of the community where he grew up.

“He left a legacy that, if you’re young and have your dreams and are willing to sacrifice, you can make them come true,” she said over the phone from Iowa, where she moved some years ago. “And family comes first.”

Valens’ family — sisters Connie and Irma Norton, and brothers Bob Morales and Mario Ramirez — will share some of that legacy with the San Fernando Valley community Friday and Saturday, May 12 and 13, as they celebrate “Come On Let’s Go Rock ’n’ Roll Day” to commemorate Valens’ 76th birthday with a series of events.

Last year the Los Angeles City Council proclaimed a day of honor for the iconic Latino rock star and his family, who keep his memory alive through their nonprofit Ritchie Valens Foundation.

They want to annually honor the anniversary of his birth. This year they are doing it through a series of events that will culminate on Saturday with a “sock hop” dance at San Fernando High School, Valen’s alma mater. The money raised would benefit the school’s ASB Music Program.

Success At A Young Age

Ritchie Valens was born on May 13, 1941 and learned to play guitar after getting a few lessons from his uncle and cousins, Connie remembered.

“He heard songs and taught himself to play. He joined the (school) band, somebody saw him and offered him a record deal,” she said.

His career lasted barely eight months but he had several hits, most notably “La Bamba,” an old Mexican folk tune that he turned into a rock & roll classic.

Connie, who was in elementary school at the time, remembers those days fondly.

“We heard his songs on the radio. He would come home excited from the concerts with sacks of pictures, publicity pictures he had to sign,” she said. “My sister and I would sell them at school for a nickel each. We were pretty popular.”

On Feb. 3, 1959 — what many dubbed “The Day the Music Died” — Valens was killed in a plane crash in Iowa. The accident also claimed the lives of fellow musicians Buddy Holly and J.P. “The Big Bopper” Richardson.

The 1987 biographical movie about Valens, titled “La Bamba,” renewed interest in the musician, who was later inducted into the Rock & Roll Hall of Fame in 2001.

A Father Figure

While new generations may only know about Valens through his music and the movie, Connie remembers him as the older brother who took care of them.

“He was a father figure,” she said.” Mom was a single mother. The summer before he went on tours, mama went to work and Ritchie was there to take care of us. He made sure we ate, made sure we didn’t get into trouble.”

He was also trying to get his family out of poverty, a message Connie hopes to convey to San Fernando High School students during two special assemblies on Friday, which will feature the Alley Cats, a nationally touring a cappella Doo-Wop group.

“I want to tell them that they can pave their own way. They don’t have to sit around and have someone pave it for them,” Connie said.

“Kids nowadays get lazy. We want them to see that with a little hard work and determination and enthusiasm — tienen que tener ganas. They have to have a will, a desire to step forward.”

“Ritchie had a purpose, to free his family from a life of poverty. Nobody has to live in poverty. You can be poor, but not live in poverty — but you have to want to do it. I want to give them a little nudge in that direction,” she added.

Connie believes it’s an easy message for the San Fernando High School students to grasp, some of whom may share some of the same circumstances that her family endured.

“First of all, Ritchie is a local kid. He was somebody who grew up in the same circumstances that they’re growing up, with a single parent family,” Connie said.

“He could have been their peer. He was taking classes in the same classrooms, he lived there in San Fernando. I hope that’s something motivational, that they can see a little bit of themselves in Ritchie — being Hispanic, coming from broken homes.

“There’s a way out. You need to find what is inside of you and shape it into something for your future. I want it to be personal for them. They, too, can live their dream.”

The Celebration

Apart from the school assemblies, there are other events to acknowledge the second annual Ritchie Valens Day in Los Angeles on Friday. Connie, her brothers and sister will appear at a “meet and greet” to debut “Ritchie Valens Soy Capitan” Cola at the Rocket Fizz Candy and Soda Pop Shop, located at 3524 W. Magnolia Blvd. in Burbank, at 6:30 p.m.

On Saturday evening they return to San Fernando High School for the family-friendly sock hop in the school’s gym.

Everyone is encouraged to wear 1950s attire. The music will be courtesy of John Mueller of Winter Dance Party and Ritchie’s brother Mario Ramirez, whose group The Backyard Blues Band will play Valens’ hits.

Sal Rodriquez, a drummer of the rock group War, will be the guest emcee.

“It’s going to be a lot of fun,” says Connie, herself a San Fernando High graduate.

She said that when they were thinking of a way to honor her brother, they immediately thought of the school.

“What better venue than San Fernando High School? We wanted to involve the entire community and give a little bit back too,” she said.

San Fernando High students will be admitted to the dance free with school ID. Tickets for the sock hop are only available the day of the event, cash only at the door. Adults are $15, while couples pay $25. Kids under 18 are free with parent. For more information, visit www.RitchieValens.com.

Celebrate Ritchie Valens Day

Press Releases, Ritchie Valens
72dpiRitchieValens_PhotoCourtesyOf_Hi-Tone_Five_Corporation_RV104-J

High-Tone Five Corp.

Wednesday, May 10, 2017 – LA Weekly – by Johnny Whiteside

LA-Weekly-Logo1

May 13 was officially proclaimed Ritchie Valens Day last year by Los Angeles City Council, and this year, his family and supporters have mounted a series of events over the weekend that are the perfect occasion to revisit Valens’ superb stack of records — songs equally tender and muscular, impressively diverse in style, strikingly well-written and, most importantly, a hell of a lot of fun to listen tohttp://www.laweekly.com/music/celebrate-ritchie-valens-day-with-events-in-the-san-fernando-valley-this-weekend-8208343.

Valens’ incandescent rock & roll testimony remains as influential and high impact today as anything in the historical big beat canon. “Ooh, My Head” and “That’s My Little Suzie” are stone killer rave-ups driven and defined by Valens’ knockout combination of simplicity and soul. And the boy had funk; get a load of the bluesy growl on “I Was Framed,” and his knock-down, tore-up instrumental workout “Fast Freight,” all dazzlingly persuasive glimpses into a stunning artistic range the young musician, just 17 when he died, was only beginning to explore.

“Ritchie was my idol,” says fellow local rocker Chris Montez, whose 1963 U.K. tour featured The Beatles as his opening act. “After I had heard ‘La Bamba’ and ‘Donna,’ I bought his album and tried to sing just like him. Before Ritchie I never knew rock & roll was open for Mexican-Americans because there were no others, so he really opened the door for me.”

Recording with New Orleans studio potentates Rene Hall and Earl Palmer and (who else?) bassist Carol Kaye, his records exerted an influence across the full spectrum, but most critically in East L.A., where an entire game-changing tribe of equally driven teen players broke out with their own singular soul-rock strut just a few years after Valens’ death.

Apart from all that incredible music, Valens’ also left behind a fiercely loyal family who have worked hard to preserve his legacy. “He was a big brother,” his sister Connie Lemos says. “He teased you, he chased you, and he watched over you. But, since my mom worked, he was also a father figure; he fed us, he entertained us, watched over us.

Valens always tried to take care of his family, especially after his recording career really gave him the means to do so. “When he bought us the house, we all drove up, parked outside and I couldn’t believe it,” Lemos remembers. “It was monumental, for people in our position. I said, ‘We are going to live here? It’s like a castle!’ That was the happiest day in my Mom’s life, but it also was the saddest, because she really couldn’t live there after he died. She’d rather have him alive, with us.”

150RitchieValens_PhotoCourtesyOf_Hi-Tone_Five_Corporation

Hi-Tone Five Corp.

“Every song was different,” Lemos says. “Ritchie expressed himself in so many ways, and he always wrote from his own life. ‘Donna,’ of course, and ‘That’s My Little Suzie’ which was about a friend of ours who had a clubfoot, so when she walked she really did ‘rock to the left and rock to the right.’ Mom used to always tell us, ‘Come on, Let’s go!’ And after he had a dream where he was on a flying carpet, he wrote ‘In a Turkish Town.’ All of his feelings, emotions came out in the songs.”

The weekend’s events include two special student assemblies on Friday featuring a cappella doo-wop group The Alley Cats at Valens’ alma mater, San Fernando High School on Friday, followed by a meet-and-greet with siblings Connie Lemos, Irma Norton, Bob Morales and Mario Ramirez Friday night at Burbank’s Rocket Fizz (also a launch party for the estate’s newly introduced Richie Valens Soy Capitan Cola). On Saturday, an open-to-the-public sock hop hits San Fernando High, free for anyone 17 and under, headlined by Ritchie’s younger brother Mario Ramirez and his Backyard Blues Band, with proceeds going to the school’s music program.

Even almost 60 years later, Valens’ loss remains incalculably painful to his siblings. “Ritchie’s career moved so quickly,” Lemos says. “It was like he was on the straight-away and all he had to do was just hang on.”

An unbearable “what if?” hangs over Valens’ death to this day. The only reason he got on the plane, a tiny Beechcraft Bonanza that made an ill-advised takeoff in bad weather, was that he persuaded Holly’s guitarist, Tommy Allsup, to wager his seat in a coin toss. (Allsup passed away Jan. 11, 2017.)

“Mom never forgave herself for signing his guardianship over to [Del-Fi Records head] Bob Keane,” says Lemos. “[Keane] was supposed to be there. Ritchie wasn’t supposed to be making those decisions.”

A pause.

“She always said Ritchie played so hard, she thought he’d make the guitar cry.”

Richie Valens Soy Capitan™Cola launch with Valens siblings Connie Lemos, Irma Norton, Bob Morales, Mario Ramirez, at Rocket Fizz, 3524 W. Magnolia Blvd., Burbank, Friday, May 12, 6:30-8 p.m. (818) 846-7632.

Mario Ramirez & Backyard Blues Band, John Mueller at San Fernando High School Auditorium, 11133 O’Melveny Avenue, San Fernando, Saturday, 5-9 p.m.; $15 general admission, $25 per couple, 17 and under free accompanied by parent. (818) 898-7255. Tickets available via BrownPaperTickets.com.

Read Ritchie Valens article by Johnny Whiteside in LA Weekly.com

C3 Entertainment Inc. Bridges Classic Entertainment Such as The Three Stooges with Contemporary Brands

C3 Entertainment, Chef Jason Santos, In The News, Michael Grandinetti, Motor Marc, Rainbow Valley Fire Department, Ritchie Valens, The Big Bopper, The Three Stooges, Winter Dance Party

Retail Merchandiser, March 10, 20017  by: Tim O’Connor

Three Stooges fans really are wise guys. When the calendar rolls over to any of The Boys’ birthdays, fans call the offices of C3 Entertainment, the brand owner of The Three Stooges, to wish them a happy birthday.C3 2 Info

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillow Fighters by Throwboy.

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillowfighters by Throwboy.

Sometimes they even call to ask if The Boys are still alive. The staff just laughs and enjoys the calls as if they were one of the Stooges’ famous bits. “It’s actually a good sign, especially if it’s a younger person calling because it reinforces their contemporary relevance,” Marketing and Social Media Manager Andrea DeLesDernier says.

The Three Stooges silly slapstick comedy remains just as popular today among longtime fans and all generations. Even after 20 years with the company, Ani Khachoian, executive vice president of licensing, merchandising and distribution, still finds herself surprised by some of the requests she receives. She’s been asked to sign off on everything from clearances for a Three Stooges-themed birthday cake to rap lyrics. “I’ve seen throughout the years younger generations and more women become fans,” Khachoian says.

Maintaining Legacy

C3 Entertainment is the company charged with introducing The Three Stooges’ laughs and nyuks to each new generation. The Three Stooges founded the company as Comedy III Productions Inc. in 1959 to handle their licensing and productions.

Six decades later, C3 continues to evolve. The licensing of Stooges’ materials still makes up the bulk of its business, but in the last five years, the company has added other brands as well as content distribution. “You won’t find a lot of licensing agencies that also do content distribution and productions,” Khachoian says.

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Painting of The Three Stooges by Motor Marc Art

C3’s library of more than a thousand hours of content consists of many Three Stooges titles, which include 156 cartoon episodes, to feature films in many genres, including faith-based, romantic comedies and cult horror movies, military and historical documentaries and educational programs for children. Khachoian says content distribution was a natural evolution for the company with the rise of streaming services such as Hulu and Amazon. But its distribution is not limited to digital; C3 distributes content globally for cable and network broadcasts and home entertainment products. C3 also produces TV specials and feature films for theatrical distribution on a worldwide basis.

Content distribution is only a part of the expansion going on at C3. The Three Stooges have long been intertwined with the company’s lineage, but C3 also represents other brands and personalities that span generations. Some of these brands include pioneering rock ‘n’ rollers Ritchie Valens and J.P. Richardson, famously known as “The Big Bopper.”

C3 is also developing a licensing program for John Mueller’s Winter Dance Party, a traveling tribute show commemorating the 1959 tour of musical legends Buddy Holly, Ritchie Valens and The Big Bopper that ended tragically when the three musicians and their pilot were killed in a plane crash, widely referred to as “The Day The Music Died.”

04_C3_TheThreLittleStoogesComingSoonMoviePosterRTM

“The Three Little Stooges,” a new family movie coming soon.

The acts may be considered oldies rock, but Khachoian says Valens, The Big Bopper, and Holly are still appreciated by listeners, and their timeless music continues to inspire today’s biggest artists. “[Valens] was the first Latino rock star, so there’s nothing old about that,” she says. Valens especially resonates with a younger cross-cultural audience.

cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

Cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

The company represents modern talent and brands as well. Celebrity Chef Jason Santos, who operates three restaurants in Boston; Magician Michael Grandinetti, a staple on CW’s Masters of Illusion; and world-renowned artist, Marc Lacourciere, better known as Motor Marc, are among C3’s more contemporary personalities. Recent additions to the company’s brand roster include National Day Calendar and the Rainbow Valley Fire Department education series for children.

Brands come to C3 both through existing relationships and C3’s recognition as a top global licensor. “We pick and choose who we want to represent and our brands all have broad and enduring appeal,” Khachoian says.

Serving Clients

The diversity of its brands sets C3 apart from most other licensing companies. Where others might focus on brands in a specific entertainment field, C3 represents brands across a wide spectrum. “It’s fun and challenging because it’s a little bit of everything,” Khachoian says.

The range of its brands enables the company to touch multiple industries, but it also leaves few opportunities for overlap and cross-promotion. Each brand must be handled on its own merits and C3 challenges itself to be creative in finding licensees and other opportunities.

“There isn’t a rock I’ve left unturned,” Khachoian says. “I go everywhere. I reach out to everybody. Licensing is one of those things where the sky is the limit. Whatever you can think of, you can license.” As an example, Motor Marc’s artwork will appear on collectible rifles. Ritchie Valens’ name and likeness appear on Soy Capitan Cola released in the first quarter of 2017. Then there is The Three Stooges evergreen brand. “How many classic comedy brands can you think of that have

Rainbow Valley Fire Department, a 3D animated series for kids.

Rainbow Valley Fire Department, a 3D animated series for kids.

products at market in virtually every category?” Khachoian says.

As popular as The Three Stooges brand is, C3 knows it must produce new Three Stooges content to keep the classic comedy trio relevant to modern audiences.

The company is working on the next new Three Stooges feature film that will reunite Chris Diamantopoulos, Sean Hayes and Will Sasso, who played Moe, Larry and Curly in 2012’s The Three Stooges Movie and is currently scheduled to begin production in 2018.

For younger fans, C3 is working on The Three Little Stooges, a movie featuring 12-year old versions of Larry, Moe and Curly. The film is slated to begin production this year. “Having new productions is vital to help drive demand for our licensing programs,” Khachoian says.

Continuing she says, “We have worked very hard to achieve this marketplace success with The Three Stooges brand and expand the multigenerational fan base for the brand and we are very proud of our accomplishments.”

C3 Entertainment Licenses Ritchie Valens Brand To Rocket Fizz For Bottled Soft Drink

C3 Entertainment, Ritchie Valens

FOR IMMEDIATE RELEASE: GLENDALE, CA – February 2, 2017 – C3 Entertainment, Inc. is excited to announce a license with Rocket Fizz Soda Pop and Candy Shops to produce a Ritchie Valens soft drink called Soy CapitanTM Cola for sale in all Rocket Fizz stores and other select outlets. http://rocketfizz.com/ritchie-valens-soy-capitan-cola/

In stores now, you can enjoy a bottle of Ritchie Valens’ Soy CapitanTM Cola around the country in 28 states and over 120 locations. The bottle features classic imagery of Ritchie Valens with one of his electric guitars.

According to the Valens family, cola was Ritchie’s favorite soft drink flavor. He could often be found sipping a cola with friends at the popular Southern California diner, Bob’s Big Boy.

Ritchie Valens rose to fame in the late 1950s as the first Latino rock star and a pioneer of rock ’n’ roll with hits such as “Come On, Let’s Go” and “Donna.” The lyrics from his iconic version of  “La Bamba,” which fused elements of a traditional Mexican folk tune with rock ’n’ roll, inspired the name of the soft drink – “Yo no soy marinero, soy capitan…”RitchieValensSoyCapitanColaad1Original

“Ritchie Valens is a legendary artist who still resonates today,” said Ani Khachoian, Executive Vice President of Licensing, Merchandising and Distribution for C3. Rocket Fizz and its nostalgia-packed stores are the perfect place for old and new fans to celebrate the legacy of Ritchie Valens.”

“We are thrilled and honored to be bottling this collectible cola. As a true rock ’n’ roll icon, Valens is a natural fit for our stores,” said Robert Powells, President and Co-Founder of the Rocket Fizz Soda Pop and Candy Shops.

More about Ritchie Valens: Valens began recording for Del-Fi Records in 1958. In a career spanning only eight months, he recorded three albums of over 30 songs and released nine singles including five chart-toppers with “Donna” peaking at #2 on the Billboard pop chart in 1958.

Ritchie Valens along with legendary musicians Buddy Holly and The Big Bopper died in a tragic plane crash on February 3, 1959, during their Winter Dance Party tour; a day referred to as the day the music died.

Since his untimely death at the age of 17, his music has gained in popularity and influenced generations of musicians. Jimi Hendrix and Carlos Santana are both cited as influenced by Valens’ guitar playing. Artists from Led Zeppelin to Los Lobos have recorded his music.

Valens who was inducted into the Rock ’n’ Roll Hall of Fame in 2001, is remembered with a star on the Hollywood Walk of Fame, a major motion picture, La Bamba, a U.S. Postage Stamp, and now a namesake soft drink.

About C3 Entertainment, Inc.:

C3 Entertainment, Inc. is a diversified Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide
distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com.

About Rocket Fizz:
Rocket Fizz is the largest soda pop and candy shop franchise company in America with over 100 stores in 28 states. Each store is packed with over 500 different glass bottled fun soda pops, 1000’s of crazy and retro candies, and toys, gag gifts, and other unique and awesome nostalgic products for everyone. For more information and a list of
Rocket Fizz store locations, visit www.rocketfizz.com.

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Ritchie ValensTM and Soy CapitanTM are trademarks of Hi-Tone Five Corp. Officially licensed by C3 Entertainment, Inc.

Ritchie Valens Soy Capitan Cola is bottled and distributed by the Rocket Fizz Soda Pop and Candy Shops, LLC

©2017 C3 Entertainment, Inc.

Contact:

Contact: Andrea DeLesDernier

(818) 956-1337 Ext 217

adelesdernier@c3entertainment.com

1415 Gardena Avenue, Glendale, California 91204 · Telephone 818.956.1337 · Facsimile 818.241.0122

Facebook Live Event for #TheDayTheMusicDied Day 2/3/17 1pm CST

C3 Entertainment, In The News, Ritchie Valens, The Big Bopper

Hellooo Baby! National Day Calendar will be having a special Facebook Live Event on 2/3/17 at 1pm CST honoring #TheDayTheMusicDied Day. Join us to celebrate rock ‘n’ roll legends Ritchie Valens, The Big Bopper, and Buddy Holly. The Official Winter Dance Party Tribute band, John Mueller’s Winter Dance Party, will be represented too! There will be trivia and prizes! Come On, Let’s Go to: https://www.facebook.com/NationalDayCalendar/ 

C3 is also launching a new beverage: Ritchie Valens Soy Capitan Cola now available nationwide at Rocket Fizz Soda Pop and Candy Shops.

Ritchie Valens, The Big Bopper, and John Mueller’s Winter Dance Party are C3 Brand Clients. For Licensing and Advertising inquiries contact Licensing@C3Entertainment.com.

ritchie valens

The Big Bopper