The Three Stooges

C3 Entertainment Inc. Bridges Classic Entertainment Such as The Three Stooges with Contemporary Brands

C3 Entertainment, Chef Jason Santos, In The News, Michael Grandinetti, Motor Marc, Rainbow Valley Fire Department, Ritchie Valens, The Big Bopper, The Three Stooges, Winter Dance Party

Retail Merchandiser, March 10, 20017  by: Tim O’Connor

Three Stooges fans really are wise guys. When the calendar rolls over to any of The Boys’ birthdays, fans call the offices of C3 Entertainment, the brand owner of The Three Stooges, to wish them a happy birthday.C3 2 Info

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillow Fighters by Throwboy.

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillowfighters by Throwboy.

Sometimes they even call to ask if The Boys are still alive. The staff just laughs and enjoys the calls as if they were one of the Stooges’ famous bits. “It’s actually a good sign, especially if it’s a younger person calling because it reinforces their contemporary relevance,” Marketing and Social Media Manager Andrea DeLesDernier says.

The Three Stooges silly slapstick comedy remains just as popular today among longtime fans and all generations. Even after 20 years with the company, Ani Khachoian, executive vice president of licensing, merchandising and distribution, still finds herself surprised by some of the requests she receives. She’s been asked to sign off on everything from clearances for a Three Stooges-themed birthday cake to rap lyrics. “I’ve seen throughout the years younger generations and more women become fans,” Khachoian says.

Maintaining Legacy

C3 Entertainment is the company charged with introducing The Three Stooges’ laughs and nyuks to each new generation. The Three Stooges founded the company as Comedy III Productions Inc. in 1959 to handle their licensing and productions.

Six decades later, C3 continues to evolve. The licensing of Stooges’ materials still makes up the bulk of its business, but in the last five years, the company has added other brands as well as content distribution. “You won’t find a lot of licensing agencies that also do content distribution and productions,” Khachoian says.

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Painting of The Three Stooges by Motor Marc Art

C3’s library of more than a thousand hours of content consists of many Three Stooges titles, which include 156 cartoon episodes, to feature films in many genres, including faith-based, romantic comedies and cult horror movies, military and historical documentaries and educational programs for children. Khachoian says content distribution was a natural evolution for the company with the rise of streaming services such as Hulu and Amazon. But its distribution is not limited to digital; C3 distributes content globally for cable and network broadcasts and home entertainment products. C3 also produces TV specials and feature films for theatrical distribution on a worldwide basis.

Content distribution is only a part of the expansion going on at C3. The Three Stooges have long been intertwined with the company’s lineage, but C3 also represents other brands and personalities that span generations. Some of these brands include pioneering rock ‘n’ rollers Ritchie Valens and J.P. Richardson, famously known as “The Big Bopper.”

C3 is also developing a licensing program for John Mueller’s Winter Dance Party, a traveling tribute show commemorating the 1959 tour of musical legends Buddy Holly, Ritchie Valens and The Big Bopper that ended tragically when the three musicians and their pilot were killed in a plane crash, widely referred to as “The Day The Music Died.”

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“The Three Little Stooges,” a new family movie coming soon.

The acts may be considered oldies rock, but Khachoian says Valens, The Big Bopper, and Holly are still appreciated by listeners, and their timeless music continues to inspire today’s biggest artists. “[Valens] was the first Latino rock star, so there’s nothing old about that,” she says. Valens especially resonates with a younger cross-cultural audience.

cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

Cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

The company represents modern talent and brands as well. Celebrity Chef Jason Santos, who operates three restaurants in Boston; Magician Michael Grandinetti, a staple on CW’s Masters of Illusion; and world-renowned artist, Marc Lacourciere, better known as Motor Marc, are among C3’s more contemporary personalities. Recent additions to the company’s brand roster include National Day Calendar and the Rainbow Valley Fire Department education series for children.

Brands come to C3 both through existing relationships and C3’s recognition as a top global licensor. “We pick and choose who we want to represent and our brands all have broad and enduring appeal,” Khachoian says.

Serving Clients

The diversity of its brands sets C3 apart from most other licensing companies. Where others might focus on brands in a specific entertainment field, C3 represents brands across a wide spectrum. “It’s fun and challenging because it’s a little bit of everything,” Khachoian says.

The range of its brands enables the company to touch multiple industries, but it also leaves few opportunities for overlap and cross-promotion. Each brand must be handled on its own merits and C3 challenges itself to be creative in finding licensees and other opportunities.

“There isn’t a rock I’ve left unturned,” Khachoian says. “I go everywhere. I reach out to everybody. Licensing is one of those things where the sky is the limit. Whatever you can think of, you can license.” As an example, Motor Marc’s artwork will appear on collectible rifles. Ritchie Valens’ name and likeness appear on Soy Capitan Cola released in the first quarter of 2017. Then there is The Three Stooges evergreen brand. “How many classic comedy brands can you think of that have

Rainbow Valley Fire Department, a 3D animated series for kids.

Rainbow Valley Fire Department, a 3D animated series for kids.

products at market in virtually every category?” Khachoian says.

As popular as The Three Stooges brand is, C3 knows it must produce new Three Stooges content to keep the classic comedy trio relevant to modern audiences.

The company is working on the next new Three Stooges feature film that will reunite Chris Diamantopoulos, Sean Hayes and Will Sasso, who played Moe, Larry and Curly in 2012’s The Three Stooges Movie and is currently scheduled to begin production in 2018.

For younger fans, C3 is working on The Three Little Stooges, a movie featuring 12-year old versions of Larry, Moe and Curly. The film is slated to begin production this year. “Having new productions is vital to help drive demand for our licensing programs,” Khachoian says.

Continuing she says, “We have worked very hard to achieve this marketplace success with The Three Stooges brand and expand the multigenerational fan base for the brand and we are very proud of our accomplishments.”

Available Now On ShopKnuckleheads.com The Three Stooges® Plush Toy Pillow Fighters® by Throwboy

C3 Entertainment, Press Releases, The Three Stooges

GLENDALE, CA – March 1, 2017 – C3 Entertainment, Inc. announced the addition of 
Throwboy, LLC as a licensee for The Three TTSPillowFightersStooges® brand for Throwboy’s popular Pillow Fighters®. Larry, Moe and Curly Pillow Fighters are now available on http://shopknuckleheads.com

“Throwboy’s character-driven Pillow Fighters featuring The Three Stooges is a fun and unique idea. They will appeal to Three Stooges fans, young and old!” says Ani Khachoian, C3’s Executive Vice President of Licensing, Merchandising, and Distribution.

“I’m beyond thrilled to have Throwboy welcomed into The Three Stooges family,” said Throwboy Founder & CEO Roberto Hoyos. “We’re planning exciting plush toys combining our Pillow Fighters characters with The Three Stooges likeness that are ‘soitenly’ going to impress.”

Product information:

Have the ultimate pillow fight with these emoji-style, special edition Three Stooges Pillow Fighters®! Throw a monkey wrench with Curly, bust out of jail with Larry’s saw, and brain your friends with Moe’s hammer!

Special edition Pillow Fighters® The Three Stooges collection

Ultra-soft faux fur material, poly fiber filling, and satin stitch embroidery detail.

Premium quality and craftsmanship! Collect all 3!

Curly: 7 1/2″ (L) x 7 1/2″ (H)

Larry: 8″ (L) x 8.5″ (H)

Moe: 7 1/2″ (L) x 7 1/2” (H)

About C3 Entertainment, Inc:
C3 Entertainment, Inc. is a premier Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com.

About Throwboy:
Throwboy is a toy and entertainment company that specializes in plush products with new media and traditional licenses. It’s premium plush throw pillows inspired by pop culture have amassed a large and diverse fanbase of all ages.

The Throwboy brand is synonymous with unique, chic, high-end throw pillows made for self-expression. Started in 2007 as a one-man pillow factory in Seattle Washington USA, they became the home decor staple among the internet savvy with our trendy product line and high-quality craftsmanship. The idea for Throwboy formed after Roberto Hoyos hand-sewed seven pillows shaped like computer icons as a gift for his girlfriend. When photos of the pillows went viral online, causing Hoyos’ website to crash, a business opportunity was born. With a built-in audience, Throwboy took off and went on to define a new kind of throw pillow.

Throwboy built upon the original idea and continued to introduce more pillows inspired by digital lifestyle including the first Emoji Pillows. From there they expanded into multimedia with our Pillow Fighters® brand that includes apps, comics, stuffed figures and more. We now collaborate with select top brands for special edition Throwboy pillows and Pillow Fighters, while infusing their signature style into each collection. For more information, please visit www.throwboy.com.

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The Three Stooges® is a registered trademark of C3 Entertainment, Inc.
The Three Stooges characters, names and all related indicia are trademarks of C3 Entertainment, Inc.

1415 Gardena Avenue, Glendale, California 91204 · Telephone 818.956.1337 · Facsimile 818.241.0122
© C3 Entertainment, Inc. 2017

C3 Entertainment, Inc. and Polyslab Games Releases The Three Stooges® Mobile Trivia Game

C3 Entertainment, Press Releases, The Three Stooges, Uncategorized

GLENDALE, CA – January 31, 2017 – C3 Entertainment, Inc. announces the release of a new mobile trivia game set in the universe of The Three Stooges. The Three Stooges® Trivia, produced by Polyslab Games, is the third in a series of officially licensed Three Stooges mobile games currently available on iOS in the iTunes App Store and Android platforms including Google Play. http://www.threestooges.com/digital/

The Three Stooges® Trivia delivers a content-rich, high-quality experience with cross-platform leaderboards and online achievement. Gameplay utilizes real audio clips from the original Three Stooges shorts, artistic renderings of iconic imagery, and tons of Three Stooges music. 1,200 trivia questions in five categories of gameplay tests the player’s knowledge of The Three Stooges. Leaderboards allow the player to rank up and track their progress in each category. Players can try to beat their score or play against the whole world! A network connection is required.

Check out these other great The Three Stooges® games from Polyslab:

  •  The Three Stooges®: Zombie Defense – a classic tower defense game with Larry, Moe and Curly fighting hordes of Hollywood-inspired zombies.
  •  Match The Three Stooges® – A classic match-3 game. http://www.threestooges.com/digital/

“The Three Stooges are all about having fun,” says Ani Khachoian, Executive Vice President of Licensing, Merchandising and Distribution for C3, “and Polyslab’s games are bringing many hours of enjoyment to Three Stooges fans and gaming enthusiasts worldwide.”

About C3 Entertainment, Inc.:
C3 Entertainment, Inc. is a diversified Entertainment and Media company engaged in 
motion picture, television, digital and home entertainment production and worldwide 
distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com. For more Three Stooges apps and games visit www.ThreeStooges.com
About Polyslab Games: Polyslab Games is a Southern California-based mobile and console game development company. Polyslab principal, Brian Douglas is a former Treyarch Call of Duty: Black Ops series designer.

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The Three Stooges® is a registered trademark of C3 Entertainment, Inc.
The Three Stooges characters, names and all related indicia are trademarks of C3 Entertainment, Inc.
©2017 C3 Entertainment, Inc.

1415 Gardena Avenue, Glendale, California 91204 · Telephone 818.956.1337 · Facsimile 818.241.0122

C3 Entertainment granted a license to Polyslab Games for mobile games, the first of which, The Three Stooges® Zombie Defense, has just been released. The game is a classic tower defense game with Larry, Moe & Curly fighting hordes of Hollywood-inspired zombies. The game is free to download and play and is available for Android now and for iOS in January. “The Three Stooges Zombie Defense is the first of what will be an arcade of Three Stooges games,” said Kurt Lamond, President of Polyslab, In the game, players assume the roles of Larry, Moe and Curly as they get behind military-grade seltzer bottles and projectile pies to defeat waves of zombies. “The game is a casual experience for all skill levels,” said Brian Douglas, lead designer for Polyslab. “We wanted to make something for everyone to enjoy, from Stooge fans to casual mobile gamers.” “The Three Stooges are all about having fun,” says Ani Khachoian, Executive Vice President of Licensing, Merchandising and Distribution for C3, “and Polyslab’s games will bring many hours of enjoyment to our Three Stooges fans.” The game can be downloaded from Google Play at: https://play.google.com/store/apps/details?id=com.polyslabgames.threestooges. About C3 Entertainment, Inc: C3 Entertainment, Inc. is a premier Entertainment and Media company engaged in 
motion picture, television, digital and home entertainment production and worldwide 
distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com and www.threestooges.com. About Polyslab Games: Polyslab Games is a southern California-based mobile and console game development company. For more information please visit www.thethreestoogesmobile.com.

C3 Entertainment Licenses Polyslab Games For 
The Three Stooges® Zombie Defense Mobile Game

C3 Entertainment, Press Releases, The Three Stooges

C3 Entertainment granted a license to Polyslab Games for mobile games, the first of which, The Three Stooges® Zombie Defense, has just been released. The game is a classic tower defense game with Larry, Moe & Curly fighting hordes of Hollywood-inspired zombies. The game is free to download and play and is available for Android now and for iOS in January. Read More