Due to popular demand, Panther Beverage Company produced and launched a new generation of The Three Stooges Beer in October 2002. This latest rendition featured the same lager that earned the 1999 top prize of Blue Ribbon at the Northeast International Brew Fest for Top Light Lager. Available only in limited supplies across the eastern seaboard, New England, and the Midwest, the initial run sold out immediately, leaving retailers, and consumers alike, thirsting for more.

The sudden demand caused by the re-introduction of The Three Stooges Beer quickly prompted the mobilization of an extensive distribution campaign targeting the food and beverage market nationwide. In addition to circulation within California, The Three Stooges Beer will be available in new retail locations throughout the United States and into Canada.

The Three Stooges Beer will be available at grocery, mass market and beverage retailers throughout California, including Beverages & More and Trader JoeÍs. "We are very excited to bring The Three Stooges Beer experience to beer connoisseurs throughout California. The great taste and distinctive packaging are sure to be a hit amongst the customers of these fine retail establishments," said Earl Benjamin, President of C3 Entertainment, the intellectual property holders of The Three Stooges.