Chef Jason Santos

C3 Entertainment Inc. Bridges Classic Entertainment Such as The Three Stooges with Contemporary Brands

C3 Entertainment, Chef Jason Santos, In The News, Michael Grandinetti, Motor Marc, Rainbow Valley Fire Department, Ritchie Valens, The Big Bopper, The Three Stooges, Winter Dance Party

Retail Merchandiser, March 10, 20017  by: Tim O’Connor

Three Stooges fans really are wise guys. When the calendar rolls over to any of The Boys’ birthdays, fans call the offices of C3 Entertainment, the brand owner of The Three Stooges, to wish them a happy birthday.C3 2 Info

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillow Fighters by Throwboy.

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillowfighters by Throwboy.

Sometimes they even call to ask if The Boys are still alive. The staff just laughs and enjoys the calls as if they were one of the Stooges’ famous bits. “It’s actually a good sign, especially if it’s a younger person calling because it reinforces their contemporary relevance,” Marketing and Social Media Manager Andrea DeLesDernier says.

The Three Stooges silly slapstick comedy remains just as popular today among longtime fans and all generations. Even after 20 years with the company, Ani Khachoian, executive vice president of licensing, merchandising and distribution, still finds herself surprised by some of the requests she receives. She’s been asked to sign off on everything from clearances for a Three Stooges-themed birthday cake to rap lyrics. “I’ve seen throughout the years younger generations and more women become fans,” Khachoian says.

Maintaining Legacy

C3 Entertainment is the company charged with introducing The Three Stooges’ laughs and nyuks to each new generation. The Three Stooges founded the company as Comedy III Productions Inc. in 1959 to handle their licensing and productions.

Six decades later, C3 continues to evolve. The licensing of Stooges’ materials still makes up the bulk of its business, but in the last five years, the company has added other brands as well as content distribution. “You won’t find a lot of licensing agencies that also do content distribution and productions,” Khachoian says.

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Painting of The Three Stooges by Motor Marc Art

C3’s library of more than a thousand hours of content consists of many Three Stooges titles, which include 156 cartoon episodes, to feature films in many genres, including faith-based, romantic comedies and cult horror movies, military and historical documentaries and educational programs for children. Khachoian says content distribution was a natural evolution for the company with the rise of streaming services such as Hulu and Amazon. But its distribution is not limited to digital; C3 distributes content globally for cable and network broadcasts and home entertainment products. C3 also produces TV specials and feature films for theatrical distribution on a worldwide basis.

Content distribution is only a part of the expansion going on at C3. The Three Stooges have long been intertwined with the company’s lineage, but C3 also represents other brands and personalities that span generations. Some of these brands include pioneering rock ‘n’ rollers Ritchie Valens and J.P. Richardson, famously known as “The Big Bopper.”

C3 is also developing a licensing program for John Mueller’s Winter Dance Party, a traveling tribute show commemorating the 1959 tour of musical legends Buddy Holly, Ritchie Valens and The Big Bopper that ended tragically when the three musicians and their pilot were killed in a plane crash, widely referred to as “The Day The Music Died.”

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“The Three Little Stooges,” a new family movie coming soon.

The acts may be considered oldies rock, but Khachoian says Valens, The Big Bopper, and Holly are still appreciated by listeners, and their timeless music continues to inspire today’s biggest artists. “[Valens] was the first Latino rock star, so there’s nothing old about that,” she says. Valens especially resonates with a younger cross-cultural audience.

cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

Cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

The company represents modern talent and brands as well. Celebrity Chef Jason Santos, who operates three restaurants in Boston; Magician Michael Grandinetti, a staple on CW’s Masters of Illusion; and world-renowned artist, Marc Lacourciere, better known as Motor Marc, are among C3’s more contemporary personalities. Recent additions to the company’s brand roster include National Day Calendar and the Rainbow Valley Fire Department education series for children.

Brands come to C3 both through existing relationships and C3’s recognition as a top global licensor. “We pick and choose who we want to represent and our brands all have broad and enduring appeal,” Khachoian says.

Serving Clients

The diversity of its brands sets C3 apart from most other licensing companies. Where others might focus on brands in a specific entertainment field, C3 represents brands across a wide spectrum. “It’s fun and challenging because it’s a little bit of everything,” Khachoian says.

The range of its brands enables the company to touch multiple industries, but it also leaves few opportunities for overlap and cross-promotion. Each brand must be handled on its own merits and C3 challenges itself to be creative in finding licensees and other opportunities.

“There isn’t a rock I’ve left unturned,” Khachoian says. “I go everywhere. I reach out to everybody. Licensing is one of those things where the sky is the limit. Whatever you can think of, you can license.” As an example, Motor Marc’s artwork will appear on collectible rifles. Ritchie Valens’ name and likeness appear on Soy Capitan Cola released in the first quarter of 2017. Then there is The Three Stooges evergreen brand. “How many classic comedy brands can you think of that have

Rainbow Valley Fire Department, a 3D animated series for kids.

Rainbow Valley Fire Department, a 3D animated series for kids.

products at market in virtually every category?” Khachoian says.

As popular as The Three Stooges brand is, C3 knows it must produce new Three Stooges content to keep the classic comedy trio relevant to modern audiences.

The company is working on the next new Three Stooges feature film that will reunite Chris Diamantopoulos, Sean Hayes and Will Sasso, who played Moe, Larry and Curly in 2012’s The Three Stooges Movie and is currently scheduled to begin production in 2018.

For younger fans, C3 is working on The Three Little Stooges, a movie featuring 12-year old versions of Larry, Moe and Curly. The film is slated to begin production this year. “Having new productions is vital to help drive demand for our licensing programs,” Khachoian says.

Continuing she says, “We have worked very hard to achieve this marketplace success with The Three Stooges brand and expand the multigenerational fan base for the brand and we are very proud of our accomplishments.”

Celebrity Chef Jason Santos Appearing on Spikes’ “Bar Rescue” 11/13 10/9c

C3 Entertainment, Chef Jason Santos, In The News

The Boston Globe by: Emily Sweeney

Jason Santos, chef-owner of Back Bay Harry’s, will be featured as a culinary consultant on “Bar Rescue,” the Spike TV reality series that gives professional makeovers to failing bars, restaurants, and nightclubs. Santos will appear alongside host Jon Taffer and will be dishing out advice about food, cooking, menus, and the best way to run a kitchen. Santos will make his debut on the show Nov. 13, and to mark the occasion, he’s hosting a viewing party at his restaurant. Those who attend will be able to watch Santosshowcasing his culinary skills on TV while munching on “Bar Rescue”-inspired appetizers. The viewing party will take place Sunday, Nov. 13 from 8 p.m. to 11 p.m. at Back Bay Harry’s at 142 Berkeley St. in Boston.

For more information, visit www.backbayharrys.com/party.

 

Chef Jason Santos Part of Boston Globe Celebrity Chef Round Up

C3 Entertainment, Chef Jason Santos

The Boston Globe by Lisa Zwirn – “…Santos, 40, followed his “Hell’s Kitchen” success with numerous public and TV appearances. “If you’re going to pay me $10,000 to show up, I’m going to show up,” he says. “I was capitalizing on the celebrity I had,” which has included more than a dozen appearances on CBS’s “The Talk.” Through licensing agreements — “$60,000 upfront plus royalties,” he says — he’ll soon be marketing a line of sodas, sauces, and herb kits at mass merchandisers including Walmart, Target, and Home Depot.”

Chef Jason Santos, who was on “Hell’s Kitchen,” co-owns Abby Lane, Back Bay Harry’s, and the soon-to-open Buttermilk & Bourbon.

Chef Jason Santos, who was on “Hell’s Kitchen,” co-owns Abby Lane, Back Bay Harry’s, and the soon-to-open Buttermilk & Bourbon.

Read full article – The Boston Globe – These chefs became famous on TV. What has it done for them lately? Jason Santos

A blue streak of deals for chef Jason Santos

C3 Entertainment, Chef Jason Santos, In The News
Jason Santos, here cooking for firefighters at Medford Fire Headquarters in 2013, sees his blue-tinted hair as a branding asset. Boston Globe Josh Reynolds

Jason Santos, here cooking for firefighters at Medford Fire Headquarters in 2013, sees his blue-tinted hair as a branding asset. Boston Globe Josh Reynolds

The Boston Globe – 10/4/16 by: Jon Chesto

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.

Santos says his restaurant work remains his main passion: He’s busy tending to Abby Lane in theTheater District and Back Bay Harry’s, as well as Buttermilk & Bourbon, a new place that will open later this fall in the Back Bay. The licensing stuff? He says that’s just a hobby.

“I don’t go out and rock climb on Saturdays,” Santos says. “I go out and try to work my brand.”

Santos concedes that his blue hair has turned into an important asset, by helping to make him more memorable. It all started almost by accident, more than 20 years ago when Santos, on a whim, decided to dye his hair in a hotel room before an appearance on NBC’s “Today” show.

“It just took off,” Santos says. “[But] I just turned 40. How much longer can I rock blue hair?”

With all these products coming to stores with his mug on them, Santos has already solved his own question. The answer? Many years to come.

Article link: Boston Globe A blue streak of deals for chef Jason Santos

C3 Entertainment Licenses Chef Jason Santos To Buzzy Seeds For Chef Inspired Grow Kits

C3 Entertainment, Chef Jason Santos, Press Releases

GLENDALE, CA – April 29, 2016 – C3 Entertainment Inc. announced a license to Buzzy Seeds for a line of Celebrity Chef Jason Santos grow kits for herbs and vegetables in high-end ceramic planters with recipes and cooking tips from Jason. The kits will be available in Spring 2017 in major retailers throughout America.


c3WebsitesliderHomeCelebrityChef_JasonSantos_New1The fun, charismatic and dynamic Chef Jason Santos was a finalist on Fox’s hit competitive cooking show Hell’s Kitchen and regularly appears on CBS’s The Talk. He thrills patron’s palates in his two Boston restaurants, Abby Lane Boston and Back Bay Harry’s, with his distinctive cooking style referred to as “Julia Child meets Willy Wonka.”

“Jason’s fans will love the flavor combinations Jason has chosen personally for these unique grow kits,” said Ani Khachoian, Executive Vice President of Licensing, Merchandising, and Distribution for C3.

“Buzzy’s 100% natural, non-GMO seeds will be especially welcomed by consumers who prefer the locally-grown and organic produce trends.”

Buzzy CEO Kees Wurth states, “Many people love the idea of growing fresh herbs and vegetables. Buzzy’s grow kits are easy-to-use and include everything needed to grow fresh flowers, herbs and vegetables. Having Chef Santos create tasty pairings of seeds means you can add top quality chef inspired taste to your home-cooked meals.”

About C3 Entertainment, Inc: C3 Entertainment, Inc. is a premier Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide distribution, as well as licensing and brand management of world-famous classic brands and personalities. For more information, please visit www.c3entertainment.com.

About Buzzy Seeds: Buzzy, Inc. is the leader in seed grow kits for fresh flowers, herbs and vegetables. Buzzy is committed to providing the best quality products available. Buzzy, Inc. stands by its guaranteed to grow promise so everyone can enjoy growing fresh with success. For more information, please visit www.buzzyseeds.com.

The Talk

Chef Jason Santos Creates Unique Dish On CBS’ “The Talk”

Chef Jason Santos, In The News

Watch Celebrity Chef Jason Santos cooking with Sharon Osborne and Julie Chen on CBS’ “The Talk” from his most recent appearance on September 19th. A New England staple for years, Chef Jason is now nationally recognized since his appearance on “Hell’s Kitchen” in 2010. Earlier this year, C3 Entertainment was appointed to represent Chef Jason for licensing and merchandising worldwide.

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