national day calendar

C3 Deals for National Day Calendar

In The News, National Day Calendar

 

c3 Entertainment in License Global

The agreement will see Calendar Holdings developing products in 2018, 2019 and 2020.

NORTH AMERICA–Calendar Holdings has secured the licensing rights to the National Day Calendar in a deal brokered by C3 Entertainment.

Under the terms of the agreement, Calendar Holdings will create a range of wall and desk box calendars, as well as blotters, for the National Day Calendar in 2018, 2019 and 2020.

The 2018 Celebrate Every Day National Day Wall Calendar is now available online at Calendars.com and NationalDayCalendar.com.

http://www.licensemag.com/license-global/c3-deals-national-day-calendar

C3 Entertainment Adds National Day Calendar As Client

National Day Calendar, Press Releases, Uncategorized

C3_NationalDayCalendar_CelebrateEveryDay_RedGLENDALE, CA – March 27, 2017 – C3 Entertainment Inc. has added National Day Calendar to their brand roster. The authoritative source for national days, National Day Calendar, and their slogan Celebrate Every DayTM, reaches millions of people daily via social media, website, newspapers, radio and television. C3 will be seeking licensing, merchandising, and sponsorships for the brand.

Ever wonder what’s behind National Chocolate Day? National Day Calendar takes “unofficial days” throughout the year like Chocolate, Coffee, Pizza and Beer Days, just to name a few, and gives them the spotlight they deserve through sponsorships and merchandising. They also add new days to the calendar each year.

From Fortune 500 Companies to food and beverage groups, from automakers to clothing manufacturers, brands are gaining high exposure by sponsoring popular national days. Recent high-profile brand partners include Jeep, Starbucks, Essie, Promgirl, and Culvers.

Over 20,000 media outlets follow and use National Day Calendar for production prep. The media list includes shows such as Ellen, Good Morning America, Fox & Friends, Jimmy Kimmel, The Today Show, and Conan. NationalDayCalendar.com has approximately 6 million monthly visitors and over 2 million email subscribers.

Marlo Anderson, founder of National Day Calendar, is thrilled to be part of the C3 Entertainment portfolio, saying, “Both C3 Entertainment and National Day Calendar are steeped in history, highly regarded in their respective fields and excited about what the future holds. We expect great things from this collaboration.”

“The licensing and sponsorship opportunities for this brand are unlimited. We are excited to take #CelebrateEveryDay to a whole new level by collaborating with different brands in endless categories from apparel to toys and more,” says, Ani Khachoian, C3’s Executive Vice President of Licensing, Merchandising and Distribution. “National Day Calendar is the perfect addition to our C3 brand roster.”

About C3 Entertainment, Inc:

C3 Entertainment, Inc. is a diversified Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com 

About National Calendar Day:

Founded by Marlo Anderson in 2013, National Day Calendar has become the go-to source for everything about national days. Whether you want to sponsor an existing National Day, Week or Month or create a new one, National Day Calendar is the official registrar to contact. If you want to celebrate things like Coffee, Chocolate, Pizza or Talk Like a Pirate Days, National Day Calendar supplies and promotes the information you need so you can Celebrate Every Day.TM

###

1415 Gardena Avenue, Glendale, California 91204 · Telephone 818.956.1337 · Facsimile 818.241.0122

© C3 Entertainment, Inc. 2017

PR contact: Andrea DeLesDernier

818-956-1337 xt 217

C3 Entertainment Inc. Bridges Classic Entertainment Such as The Three Stooges with Contemporary Brands

C3 Entertainment, Chef Jason Santos, In The News, Michael Grandinetti, Motor Marc, Rainbow Valley Fire Department, Ritchie Valens, The Big Bopper, The Three Stooges, Winter Dance Party

Retail Merchandiser, March 10, 20017  by: Tim O’Connor

Three Stooges fans really are wise guys. When the calendar rolls over to any of The Boys’ birthdays, fans call the offices of C3 Entertainment, the brand owner of The Three Stooges, to wish them a happy birthday.C3 2 Info

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillow Fighters by Throwboy.

Ani Khachoian, executive vice president of licensing, merchandising and distribution, pictured with The Three Stooges® Pillowfighters by Throwboy.

Sometimes they even call to ask if The Boys are still alive. The staff just laughs and enjoys the calls as if they were one of the Stooges’ famous bits. “It’s actually a good sign, especially if it’s a younger person calling because it reinforces their contemporary relevance,” Marketing and Social Media Manager Andrea DeLesDernier says.

The Three Stooges silly slapstick comedy remains just as popular today among longtime fans and all generations. Even after 20 years with the company, Ani Khachoian, executive vice president of licensing, merchandising and distribution, still finds herself surprised by some of the requests she receives. She’s been asked to sign off on everything from clearances for a Three Stooges-themed birthday cake to rap lyrics. “I’ve seen throughout the years younger generations and more women become fans,” Khachoian says.

Maintaining Legacy

C3 Entertainment is the company charged with introducing The Three Stooges’ laughs and nyuks to each new generation. The Three Stooges founded the company as Comedy III Productions Inc. in 1959 to handle their licensing and productions.

Six decades later, C3 continues to evolve. The licensing of Stooges’ materials still makes up the bulk of its business, but in the last five years, the company has added other brands as well as content distribution. “You won’t find a lot of licensing agencies that also do content distribution and productions,” Khachoian says.

web02_C3_MotorMarc_Art_TheThreeStooges_Carwash_Superservice

Painting of The Three Stooges by Motor Marc Art

C3’s library of more than a thousand hours of content consists of many Three Stooges titles, which include 156 cartoon episodes, to feature films in many genres, including faith-based, romantic comedies and cult horror movies, military and historical documentaries and educational programs for children. Khachoian says content distribution was a natural evolution for the company with the rise of streaming services such as Hulu and Amazon. But its distribution is not limited to digital; C3 distributes content globally for cable and network broadcasts and home entertainment products. C3 also produces TV specials and feature films for theatrical distribution on a worldwide basis.

Content distribution is only a part of the expansion going on at C3. The Three Stooges have long been intertwined with the company’s lineage, but C3 also represents other brands and personalities that span generations. Some of these brands include pioneering rock ‘n’ rollers Ritchie Valens and J.P. Richardson, famously known as “The Big Bopper.”

C3 is also developing a licensing program for John Mueller’s Winter Dance Party, a traveling tribute show commemorating the 1959 tour of musical legends Buddy Holly, Ritchie Valens and The Big Bopper that ended tragically when the three musicians and their pilot were killed in a plane crash, widely referred to as “The Day The Music Died.”

04_C3_TheThreLittleStoogesComingSoonMoviePosterRTM

“The Three Little Stooges,” a new family movie coming soon.

The acts may be considered oldies rock, but Khachoian says Valens, The Big Bopper, and Holly are still appreciated by listeners, and their timeless music continues to inspire today’s biggest artists. “[Valens] was the first Latino rock star, so there’s nothing old about that,” she says. Valens especially resonates with a younger cross-cultural audience.

cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

Cover art by Jon Pinto for The Three Stooges® comic book series from American Mythology.

The company represents modern talent and brands as well. Celebrity Chef Jason Santos, who operates three restaurants in Boston; Magician Michael Grandinetti, a staple on CW’s Masters of Illusion; and world-renowned artist, Marc Lacourciere, better known as Motor Marc, are among C3’s more contemporary personalities. Recent additions to the company’s brand roster include National Day Calendar and the Rainbow Valley Fire Department education series for children.

Brands come to C3 both through existing relationships and C3’s recognition as a top global licensor. “We pick and choose who we want to represent and our brands all have broad and enduring appeal,” Khachoian says.

Serving Clients

The diversity of its brands sets C3 apart from most other licensing companies. Where others might focus on brands in a specific entertainment field, C3 represents brands across a wide spectrum. “It’s fun and challenging because it’s a little bit of everything,” Khachoian says.

The range of its brands enables the company to touch multiple industries, but it also leaves few opportunities for overlap and cross-promotion. Each brand must be handled on its own merits and C3 challenges itself to be creative in finding licensees and other opportunities.

“There isn’t a rock I’ve left unturned,” Khachoian says. “I go everywhere. I reach out to everybody. Licensing is one of those things where the sky is the limit. Whatever you can think of, you can license.” As an example, Motor Marc’s artwork will appear on collectible rifles. Ritchie Valens’ name and likeness appear on Soy Capitan Cola released in the first quarter of 2017. Then there is The Three Stooges evergreen brand. “How many classic comedy brands can you think of that have

Rainbow Valley Fire Department, a 3D animated series for kids.

Rainbow Valley Fire Department, a 3D animated series for kids.

products at market in virtually every category?” Khachoian says.

As popular as The Three Stooges brand is, C3 knows it must produce new Three Stooges content to keep the classic comedy trio relevant to modern audiences.

The company is working on the next new Three Stooges feature film that will reunite Chris Diamantopoulos, Sean Hayes and Will Sasso, who played Moe, Larry and Curly in 2012’s The Three Stooges Movie and is currently scheduled to begin production in 2018.

For younger fans, C3 is working on The Three Little Stooges, a movie featuring 12-year old versions of Larry, Moe and Curly. The film is slated to begin production this year. “Having new productions is vital to help drive demand for our licensing programs,” Khachoian says.

Continuing she says, “We have worked very hard to achieve this marketplace success with The Three Stooges brand and expand the multigenerational fan base for the brand and we are very proud of our accomplishments.”