Forbes: The Three Stooges® Lottery License Goes to GTECH

February 15, 2008 | In The News

ForbesC3 Entertainment, Inc., The Three Stooges(R) brand owner, announced today it has signed GTECH Corporation to a licensing agreement for the highly successful Three Stooges brand lottery program.

Numerous state lotteries, including Iowa, Maryland, Illinois, Virginia and Oregon, have run successful The Three Stooges(R) themed games, and in 2006-2008 lottery games were offered in Ohio, New Hampshire, Michigan, Rhode Island and Connecticut. Even with this success, “It was time to take our lottery program to another level,” said Ani Khachoian, C3’s Vice President of Licensing, “and we are very pleased to have GTECH, a true global leader, as our lottery licensee.”

Continuing, Khachoian said, “Our in-house efforts have elevated our brand to a position of leadership as a themed entertainment brand used by lotteries across the United States. Our lottery programs have always achieved strong sell throughs and some states even used our brand in multi-media advertising campaigns for their general lottery programs. GTECH’s abilities and global reach as the leading end-to-end lottery program provider is the perfect marriage between a brand licensor and a licensee. I look forward to working with GTECH on new lottery opportunities.”

Pat Schmidt, GTECH’s Sr. Director Brand Licensing & Marketing, said, “Without a doubt The Three Stooges(R) is one of the most popular comedy groups of all time. There are so many creative opportunities to make The Three Stooges(R) game fun for lottery players. When you combine our creative game development and our high-quality printing techniques, with the nostalgia people attach to The Three Stooges(R), lotteries can expect big results. We are thrilled to be working with the people at C3 and representing this perennially popular brand to worldwide lotteries.”

GTECH Corporation, a wholly owned subsidiary of Lottomatica S.p.A., is a leading gaming technology and services company, providing innovative technology, creative content, and superior service delivery. Lottomatica is one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry. GTECH and Lottomatica together create a fully integrated lottery operator and gaming technology solutions provider and is a combined company with worldwide scale, considerable financial strength, and industry-leading customer solutions.

About C3 Entertainment, Inc.:

C3 Entertainment, Inc., is the home of The Three Stooges(R), a diversified entertainment company involved in television and motion picture production, retail sales and the licensing and merchandising of The Three Stooges(R). For more information, please visit and

Contact: Ani Khachoian (818) 956-1337 Ext 215 The Three Stooges(R) is a registered trademark of C3 Entertainment, Inc.

The Three Stooges(R) characters, names and all related indicia are trademarks of C3 Entertainment, Inc.

1415 Gardena Avenue, Glendale, California 91204 – Telephone 818.956.1337 – Facsimile 818.241.0122

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