Global Gaming Business Weekly: Atronic to produce Three Stooges slots

March 3, 2008 | In The News

Slot manufacturer Atronic Group announced that it has acquired the rights to produce slot machines based on the legendary Three Stooges comedy team.

Atronic and C3 Entertainment, Inc., owner of the Three Stooges brand, signed a four-year, exclusive licensing agreement, under which Atronic will manufacture, market and distribute slot products using the names and likeness of the comedy team.

This will be the second time a slot manufacturer releases a Stooges slot. In the 1990s, Shuffle Master, Inc. marketed a Three Stooges video slot, which met with mixed results before the brand was dropped. (Shuffle Master subsequently sold its slot division.) Atronic will now apply its advanced video and reel-spinning platforms in reviving the brand as a slot theme.

“Atronic is excited to be able to expand our licensed product library with the Three Stooges,” said Ken Bossingham, COO of Atronic Americas. “The brand is well-known and loved across many generations, and will appeal to all demographics of players.”

Earl Benjamin, president and CEO of C3 Entertainment, added, “Atronic is a leader in the manufacture and distribution of slot machines all over the world, and we are very pleased to work with them in bringing the Three Stooges to gaming enthusiasts everywhere.”

Source: Global Gaming Business Weekly