The Three Stooges® brand, long recognized in the licensing industry as both iconic and evergreen, added many new licensees to its already large base as a result of meeting filled days, and nights, at the recently concluded LIMA Show in Las Vegas.
Ani Khachoian, Vice President of Licensing & Merchandising for C3 Entertainment, Inc., The Three Stooges® brand owner, said “We had a very busy show and we came away with many new licensees. This is very typical for our brand but we needed to see how this year would play out with the show moving from New York to Las Vegas. So we are pleased that the venue change had no impact in the great results we usually garner from the LIMA show. That is a testimony to the strength of our brand.”
Among the new licensees are USAopoly for a Three Stooges Monopoly game and a Trivial Pursuit Game with a to-market release in 2010; Running Press for a Three Stooges Career Guide Book in hardcover and Golf Mega Kit & Mini Kit; Sky Zone Entertainment, Inc. for Digital Mobile Phone Games, and Leap Year Calendars with a new Three Stooges Wall & Mini Calendars, Student Planners, Desk Blotters plus Back To School & Student Note Pads.
“Another area we concentrated on at LIMA” Khachoian added, “was meeting with several potential agencies to represent The Three Stooges brand in several areas of the world. Since LIMA we have finalized agreements with Segal Licensing for Canada, Pro Entertainment S.A. in Argentina and Brazil, and Empire Multi Media for Asia, including the Philippines, China, India, South Korea, Taiwan, Hong King and Singapore.
We are negotiating with several potential agents for representation in Europe and Australia. The Three Stooges® have some very large and active fan bases in other parts of the world and with our upcoming movie we feel a agent network will give us additional visibility on a global basis.”
The International Licensing Industry Merchandisers Association is the official sponsor of The Licensing International Expo held each June. LIMA maintains offices in New York, London, Munich, Tokyo, and Shanghai and also sponsors annual licensing shows in Europe, and Asia including the only licensing show in mainland China.
About C3 Entertainment, Inc.:
C3 Entertainment, Inc., is the home of The Three Stooges®, a diversified entertainment company involved in television and motion picture production, retail sales and the licensing and merchandising of The Three Stooges®. For more information, please visit www.c3entertainment.com and www.threestooges.com.