The Experts in Marketing Hire Legendary Three Stooges For Roto-Rooter Creative

February 28, 2012 | Press Releases

Tux TriangleThe Experts in Marketing have consummated a deal with C3 Entertainment, Inc., the exclusive rights holder of all Three Stooges® brands, and Columbia Pictures Industries, Inc., to use the legendary comedic talents of the Three Stooges® in Roto-rooter’s 2012 national radio and television campaign.

“Since 1935 Roto-rooter has used comedy in their campaigns,” said Experts in Marketing President and CEO Jay Masinick. “Now with the release of the new Three Stooges® movie, directed by The Farrely Brothers, premiering April 13th, we feel it was the perfect time and fit for Roto-rooter to hire the world’s funniest spokespersons’ the spots are funny and extremely memorable.”

The Roto-rooter campaign will show The Three Stooges in the classic 1940 short, “A Plumbing We Will Go”, asking viewers if they know the difference between a good plumber and a bad one. The campaign kicks off March 1 in markets throughout America.

EXPERTS IN MARKETING, INC Servicing advertising accounts since 1996, with primary offices in New York, Santa Monica and London, the Experts are a full service advertising agency with expertise in broadcast television, radio and billboard media.

ROTO-ROOTER SERVICES, INC. Founded in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in North America. In 1980, the Blanc family sold Roto-Rooter to Cincinnati-based Chemed Corporation, and Roto-Rooter moved its headquarters to Cincinnati, OH.

C3 ENTERTAINMENT, INC The sole owner of The Three Stooges® brand. C3 is a privately-held, diversified entertainment company founded in 1959 by Larry, Moe and Curly-Joe. The company’s focus is in licensing and merchandising The Three Stooges® brand and in motion picture, television, home video, and theatrical production and distribution.

COLUMBIA PICTURES INDUSTRIES, INC is an American film production and distribution company. Columbia Pictures now forms part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony.


For additional information contact: Tack Rao with The Experts in Marketing, Inc