The Three Stooges® Lottery Program Dominates Themed Games Again In 2012

May 8, 2012 | Press Releases

Lottery MovieC3 Entertainment, Inc., The Three Stooges® brand owner, and GTECH Corporation, its licensee for state lottery programs for both The Three Stooges Classic and Movie brands, saw eight states sign on for new Three Stooges themed instant lottery ticket games this year with additional states expected to sign; furthering The Three Stooges popularity as one of the most used character based entertainment brands by state lotteries nationwide.

Three Stooges themed instant scratch lottery games opened, and are currently running, in Massachusetts, Texas, Kansas, North Carolina, Nebraska, Georgia, Rhode Island and New Hampshire. Massachusetts, the nation’s number one Lottery for sales per capita, launched its Three Stooges $2.00 Instant Ticket game in March 2012 with a printing of 30,000,000 instant scratch tickets. Nebraska, Georgia and New Hampshire Lotteries are also running Three Stooges Movie themed games.

Patricia Schmidt, Senior Director of Marketing and Licensed Properties for GTECH Corporation said: ‘GTECH Printing Corporation is thrilled with the reaction The Three Stooges instant ticket games are receiving. The release of the movie has created a lot of excitement around the brand and the lottery games in all eight US Lottery jurisdictions running The Three Stooges game. The Three Stooges are a timeless property, we expect the brand’s success in the Lottery category to continue beyond the release of the movie and into the upcoming years. The Three Stooges are a great asset to our Licensed Property portfolio.’

Ani Khachoian, C3’s Executive Vice President of Licensing & Consumer Products said ‘Our lottery program continues to grow and we will be moving forward with GTECH into the new interactive lottery games as states begin to enable this new game version and we expect the program to be as successful as the instant ticket games.’

C3 Entertainment, Inc., is the home of The Three Stooges®, a diversified entertainment company involved in television and motion picture production, retail sales and the licensing and merchandising of The Three Stooges® and other classic brands. For more information, please visit www.c3entertainment.com and www.threestooges.com.

GTECH Corporation, a wholly-owned subsidiary of Lottomatica S.p.A. is a leading gaming technology and services company, providing innovative technology, creative content, and superior service delivery. GTECH and Lottomatica together create a fully integrated lottery operator and gaming technology solutions.