C3 Entertainment, Inc. Signs Gidget as Brand Client

September 19, 2019 | Press Releases

GLENDALE, CA – September 17, 2019 – Gidget™ is Back. C3 Entertainment Inc. has added Gidget to their brand roster. This is the 60th anniversary for Gidget, and the little surfer girl remains the “absolute Ultimate” when it comes to sun, surfing the waves, the beach and the easygoing California lifestyle.

Based on real-life characters from the mid-1950s, Gidget burst into films in 1959 with a series of blockbuster features, and a popular TV Series in the 1960’s starring Sally Field as Gidget. These created a new beach culture and made surfing a mainstream sport. The iconic Gidget became a teen idol and spawned a new wave of American beach movies that remain popular today, and around the world.

The Gidget brand represents the California beach and fun in the sun lifestyle. There is no better brand that speaks to fresh outdoor fun and sun, the innocence and joys of youth, and all that comes with beach culture, including bikinis, surfing, swimming, sunbathing, beach volleyball, beach BBQs, concerts and just enjoying it all!

“What a spectacular time for the 60th anniversary of the princess of fun and sun at the beach. How fortunate for any beach product or sun care company to have Gidget as a sponsor, but even more, the licensing and sponsorship opportunities for Gidget are truly unlimited,” said Ani Khachoian, C3 Executive Vice President for Licensing, Merchandise and Distribution. “Gidget is the perfect addition to our C3 brand roster.”

Jenny Annoni, the brand manager for Gidget, is very excited to be part of the C3 Entertainment brand portfolio, saying “It is so great that both Gidget and C3 Entertainment share a 60 year anniversary with worldwide iconic brands that have brought so much joy and fun to millions of fans. We are all thrilled that Gidget is back!”

About C3 Entertainment, Inc:

C3 Entertainment, Inc. is a diversified Entertainment and Media company engaged in motion picture, television, digital and home entertainment production and worldwide distribution, as well as licensing and brand management of world famous classic brands and personalities. For more information, please visit www.c3entertainment.com

For Licensing and sponsorship opportunities for Gidget, please contact Ani Khachoian at akhachoian@c3entertainment.com or (818) 956-1337 ext. 215