Bar Rescue

Celebrity Chef Jason Santos Appearing on Spikes’ “Bar Rescue” 11/13 10/9c

C3 Entertainment, Chef Jason Santos, In The News

The Boston Globe by: Emily Sweeney

Jason Santos, chef-owner of Back Bay Harry’s, will be featured as a culinary consultant on “Bar Rescue,” the Spike TV reality series that gives professional makeovers to failing bars, restaurants, and nightclubs. Santos will appear alongside host Jon Taffer and will be dishing out advice about food, cooking, menus, and the best way to run a kitchen. Santos will make his debut on the show Nov. 13, and to mark the occasion, he’s hosting a viewing party at his restaurant. Those who attend will be able to watch Santosshowcasing his culinary skills on TV while munching on “Bar Rescue”-inspired appetizers. The viewing party will take place Sunday, Nov. 13 from 8 p.m. to 11 p.m. at Back Bay Harry’s at 142 Berkeley St. in Boston.

For more information, visit www.backbayharrys.com/party.

 

Chef Jason Santos Part of Boston Globe Celebrity Chef Round Up

C3 Entertainment, Chef Jason Santos

The Boston Globe by Lisa Zwirn – “…Santos, 40, followed his “Hell’s Kitchen” success with numerous public and TV appearances. “If you’re going to pay me $10,000 to show up, I’m going to show up,” he says. “I was capitalizing on the celebrity I had,” which has included more than a dozen appearances on CBS’s “The Talk.” Through licensing agreements — “$60,000 upfront plus royalties,” he says — he’ll soon be marketing a line of sodas, sauces, and herb kits at mass merchandisers including Walmart, Target, and Home Depot.”

Chef Jason Santos, who was on “Hell’s Kitchen,” co-owns Abby Lane, Back Bay Harry’s, and the soon-to-open Buttermilk & Bourbon.

Chef Jason Santos, who was on “Hell’s Kitchen,” co-owns Abby Lane, Back Bay Harry’s, and the soon-to-open Buttermilk & Bourbon.

Read full article – The Boston Globe – These chefs became famous on TV. What has it done for them lately? Jason Santos

A blue streak of deals for chef Jason Santos

C3 Entertainment, Chef Jason Santos, In The News
Jason Santos, here cooking for firefighters at Medford Fire Headquarters in 2013, sees his blue-tinted hair as a branding asset. Boston Globe Josh Reynolds

Jason Santos, here cooking for firefighters at Medford Fire Headquarters in 2013, sees his blue-tinted hair as a branding asset. Boston Globe Josh Reynolds

The Boston Globe – 10/4/16 by: Jon Chesto

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.

You may soon run into Jason Santos and his blue hair in some unexpected places, like the shelves of your local Target or Walmart.

The chef has been trying to find ways to deploy his brand outside of his Boston restaurants, ever since his 2010 stint on Fox’s reality TV show “Hell’s Kitchen,” hosted by Gordon Ramsay. Santos began working with C3 Entertainment, a California-based licensing agency, in 2014. Last year, he landed his first licensing deal — one that put his name and face on a Master Card debit card.

Santos says his restaurant work remains his main passion: He’s busy tending to Abby Lane in theTheater District and Back Bay Harry’s, as well as Buttermilk & Bourbon, a new place that will open later this fall in the Back Bay. The licensing stuff? He says that’s just a hobby.

“I don’t go out and rock climb on Saturdays,” Santos says. “I go out and try to work my brand.”

Santos concedes that his blue hair has turned into an important asset, by helping to make him more memorable. It all started almost by accident, more than 20 years ago when Santos, on a whim, decided to dye his hair in a hotel room before an appearance on NBC’s “Today” show.

“It just took off,” Santos says. “[But] I just turned 40. How much longer can I rock blue hair?”

With all these products coming to stores with his mug on them, Santos has already solved his own question. The answer? Many years to come.

Article link: Boston Globe A blue streak of deals for chef Jason Santos